Reelfoot Forward

The 2024 Alabama-Mississippi-Tennessee Rural Tourism Conference was held in Obion County, Tennessee, in the beautiful Reelfoot Lake region in the northwest corner of the state. In this panel discussion, hosted by Discovery Park CEO Scott Williams during the conference, three Tennessee tourism superstars took attendees behind the scenes of their own rural destinations and shared their inspiration for success. Listen in as Williams discovers how the magic is made with: Sonia Outlaw-Clark, executive director of Visit Brownsville and director of the West Tennessee Delta Heritage Center; Randall Clemons, one of the founders of the Wilson County Tennessee State Fair and a leader of Historic Granville, Tennessee’s Mayberry Town; and Brian May, founder of Brushy Mountain State Penitentiary’s museum, theater, gift shop, distillery and bottling facility, restaurant, concert venue, event center, and, of course, historic prison tours.

This episode is sponsored by Excel Boats.

Josh Collins is the founder and CEO of Main Street Mentor, a purpose-built organization serving the critical yet underserved Main Street, Chamber, and tourism economies of America’s most beloved places. With more than 25 years of experience in tourism and marketing, Collins has been a trusted guide and strategic partner for some of Tennessee’s favorite destinations. In this episode, you’ll discover his inspiration for starting a small business, tips and tricks for those who want to make things happen in their industries, and ways destinations in rural communities can grow and expand their customer base.

More about Main Street Mentor.

This episode is sponsored by Excel Boats.

Berkley Bryant, the reigning Miss South Carolina Volunteer, captured the prestigious title of Miss Volunteer America 2025. The organization honors young women who demonstrate a genuine commitment to making a positive impact in their communities through volunteer work. Bryant was selected because she embodies and exemplifies the values of service, compassion and leadership. As Miss Volunteer America 2025, she assumes the role of national ambassador for St. Jude Children’s Research Hospital and national brand ambassador for The Salvation Army. She is a 23-year-old honor graduate of Clemson University with a Bachelor of Science in marketing and a minor in biological sciences. While at Clemson, she received Palmetto Fellows and National Society of Collegiate Scholars recognition. In this episode, she shares her inspiration for entering the competition and what she has discovered along the way.

This episode is sponsored by Excel Boats.

Ross Houghton is the marketing manager for Visit Brownsville, the destination marketing organization that promotes Haywood County, Tennessee. It’s the home of Billy Tripp’s Mindfield, award-winning barbecue, the Hatchie River, the blues of Sleepy John Estes, and the birthplace of Tina Turner. In this episode, Houghton shares how a little boy from Bulgaria grew up in West Tennessee, then traveled to more than 25 countries as an ambassador with Up with People, an organization with the mission of preparing youth to succeed as global citizens, employees, entrepreneurs, and changemakers. He also shares how travel and tourism inspired him to take on his current role, letting people know all the amazing things to see and do in his hometown.

More about Visit Brownsville.

This episode is sponsored by Excel Boats.

Cole Bizwell, a fourth-generation towboater from Rives, Tennessee, is carrying on a family legacy on the Mississippi River as a senior deckhand with Ingram Barge Company. Although he initially set out to pursue a career in aviation, the COVID-19 pandemic led him to reevaluate his path. When he stepped on a towboat for the first time, he knew instantly it was where he was meant to be.

In this episode, Cole reflects on following in the footsteps of his grandfather and great-grandfather and shares how he’s using social media to document his experiences on the river. You can follow more of his journey on TikTok for a firsthand glimpse into work life on the Mississippi.

Tennessee’s regional library system is composed of nine multi-county regions—named for major local rivers— serving 211 small and medium-sized public libraries throughout the state. Jenny Gillihan is executive director of the Obion River Regional Library, serving nine counties in Northwest Tennessee where she and her team provide access to a wide range of educational, cultural, and informational services. In this episode, Gillihan shares more about her path to the library, her passion for sharing a love of reading and the rewards of living and working in rural communities.

This episode is sponsored by Jarred Mayo: Allstate Insurance.

Brooke Simmons is an agtrepreneur from Hickman, Kentucky who has incorporated her family’s farm into numerous businesses. The most recent is First Love Farms featuring pick-your-own-flowers, a pumpkin patch and more. In this episode, Simmons what it was like growing up on a farm outside Hickman, her inspiration for starting new businesses and some of the tips and tricks she’s learned along the way.

This episode is sponsored by the Hatchie River Conservancy.

A row of buttercups growing along a fence row at her new house in Newbern, Tennessee inspired Jessica Duncan to create her very first small business, Lily’s Garden. Her pick-your-own flower farm began with an idea she then nurtured by spending months of research and then trial and error in the garden that continues today. In this episode, she shares what she’s discovered while literally getting her hands dirty starting an agribusiness in her small town, and how Lily’s Garden has impacted her life and career.

This episode is sponsored by Leaders Credit Union.

Derek Giffin is a fifth-generation farmer who, alongside his wife Micayla, runs Giffin Farms in Union City, Tennessee. The Giffins manage over 1,000 acres, growing corn, soybeans, wheat and hay on land that has been in the family for over a century. To create a more sustainable operation, they added cattle, and their innovative farming techniques have cut the land, water and energy required to produce healthy beef by 50%.

In this episode, Derek shares his journey of farming on a Tennessee Century Farm and the steps they’ve taken to adapt and thrive in the modern agricultural landscape. We also discuss their involvement in the Tennessee Farm Bureau Young Farmers and Ranchers program that led to their “Achievement Award” in 2022. Derek reflects on the importance of keeping farming traditions alive while incorporating new approaches to sustainability for future generations.

This episode is sponsored by Jarred Mayo: Allstate Insurance.

Bill Gray is an educator, real estate guru, auctioneer and much more. The Gray family has been in the auction and real estate business since 1950. Bill has been licensed in the business since 1979 and has carried on the values and skills he learned from his father ever since. Aside from his professional work, Bill has also become a collector of unique artifacts, including items that once belonged to famed lawman Buford Pusser. Bill retired from teaching after 43 1/2 years at South Fulton Middle and High School, but he remains active in the real estate and auction world.

In this episode, Bill shares more about the history of the Twin Cities community and the annual Twin Cities Banana Festival, which celebrates the cities' railroad heritage and the historical role they played in transporting bananas north from New Orleans. We also take a trip to the Twin City Railroad Museum to visit Darren Doss and learn more about the museum's preservation efforts and the importance of the railroad to the community.