Referral Worthy

In this engaging episode of Referral Worthy, Dusti welcomes conversion copywriter and funnel strategist, Jenn Robbins. Jenn shares her unique journey from studying accounting to becoming a sought-after copywriter and strategist. Despite starting her career in a tax accounting firm, Jenn transitioned to writing by leveraging her skills in social media and blogging. Her story is one of resilience, as she navigated the ups and downs of entrepreneurship, even returning to accounting temporarily before fully committing to her passion.

Jenn opens up about the challenges and triumphs of building her business, the importance of making genuine connections, and the lessons learned from her experiences. She emphasizes the value of perseverance, adaptability, and the role of community in her success. This episode is a treasure trove of insights for anyone looking to pivot their career, build meaningful professional relationships, and understand the realities of freelancing and entrepreneurship.

Learn more about Jenn in these spaces:

Website: https://www.jennrobbins.com/

Instagram: https://www.instagram.com/thejennrobbins

Facebook: https://www.facebook.com/thejennrobbins

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti Arab sits down with Autumn Witt Boyd, a lawyer and owner of the AWB Firm, to discuss her journey and expertise in legal services for the online business space. Autumn shares her unique career path, starting from her interest in entertainment law, transitioning into copyright litigation, and eventually founding her own firm. 

Autumn highlights key legal issues that online business owners should be aware of, including the classification of employees versus contractors and the importance of complying with Federal Trade Commission (FTC) regulations. Throughout the conversation, Autumn emphasizes the significance of doing good work, maintaining clear communication, and building strong relationships to create a referral-worthy business. Tune in for practical tips and inspiring stories that showcase the power of determination and the impact of referrals in the legal and business world.

Learn more about Autumn in these spaces:

Website: https://awbfirm.com/

Instagram: https://www.instagram.com/awbfirm/

Facebook: https://www.facebook.com/AWBFirm/

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

Join me on this episode of Referral Worthy as I sit down with Stephanie Redlener, founder of Lioness, an experiential company that elevates women into their personal and professional power through luxury events and retreats. In our conversation, Stephanie shares her journey from her early roots as a natural coach among friends to leading a company focused on redefining women's leadership in a male-dominated system. Discover how Stephanie blends her expertise in business strategy and women's empowerment to create transformative experiences, advocating for a balanced approach to success that nurtures personal satisfaction alongside professional achievements.

Learn more about Stephanie in these spaces:

Website: https://www.lioness.com/

Instagram: https://www.instagram.com/stephanieredlener

Instagram: https://www.instagram.com/lionessleadership/

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti sits down with Elaine Lou Cartas, a business coach specializing in working with women of color and allies. Elaine shares her career journey, which includes being fired three times, quitting two jobs, and finding her true calling through a mix of political fundraising and nonprofit work. 

Elaine also provides invaluable tips for effectively networking and maintaining professional relationships, outlining strategies that have helped her secure high-level clients and speaking engagements. Elaine's insights into the evolving consumer landscape and the significance of offering quality services highlight the core of what makes a business truly referral-worthy.

Learn more about Elaine in these spaces:

Website: https://elainelou.com/

Instagram: https://www.instagram.com/elainelou_/

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of "Referral Worthy," Dusti sits down with Molly Mahar, founder of Stratejoy, a vibrant community that empowers women to cultivate personal intimacy and leadership. Molly shares the inspiring journey behind Stratejoy, highlighting how it began from her own quarter-life crisis and grew into a thriving support network for women seeking personal and professional growth.

Throughout the conversation, Molly delves into the core principles of Stratejoy, emphasizing the importance of self-awareness, personal reflection, and intentional living. She discusses her innovative programs like the Holiday Council and how they help women reconnect with their desires and navigate life's transitions. With candid anecdotes and valuable insights, this episode is a must-listen for anyone interested in personal development and building meaningful connections.

Learn more about Molly in these spaces:

Website: https://stratejoy.com/

Instagram: http://www.instagram.com/mollymahar  

Stratejoy Instagram: http://www.instagram.com/stratejoy

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

This week, Dusti catches up with Nina Nelson, a multi-talented entrepreneur who deftly juggles roles from local marketing for small businesses to running CrossFit classes to running a meal prep and delivery service. As the founder of Tiny Enterprises, Nina's eclectic career is a testament to her energy, entrepreneurial spirit, and eye for finding a need that needs met.

Nina discusses the importance of personal connections and self-presentation in building a successful and referral-worthy enterprise. She shares insights on leveraging her natural charisma and maintaining high-quality standards to ensure customer satisfaction and consistent referrals. Whether it's transforming small-town business landscapes or enriching local culinary options, Nina's approach is a compelling blueprint for entrepreneurial diversity and success.

Learn more about Nina in these spaces:

Website: https://tinyunicorn.net/

Instagram: https://www.instagram.com/ninahnelson  

Simone's Instagram: https://www.instagram.com/the.real.mini.simone/  

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

This week, Dusti shares an indispensable tool she employs at the outset with every business owner, emphasizing its crucial role in clearing the decks for effective marketing and operational strategies. 

Dusti elaborates on the Stop Doing List to help business owners focus on what truly matters by removing or reallocating the energy drainers that hinder productivity and satisfaction. This episode is a must-listen for entrepreneurs and business leaders looking to streamline their responsibilities and reclaim their passion for their work

Get your copy of the Stop Doing List here: https://www.thereinvention.co/stop-doing-list/ 

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In today's episode, we're joined by Anya Parker-Lentz, founder of Landau Agency, a standout social media consultancy that captures and enhances the digital presence of personality brands. Anya is not only a social media savant but also a strategic thinker whose early adventures on Tumblr shaped her into a digital native fluent in the language of likes, shares, and viral content.

Anya shares insights from her own agency's growth, highlighting how vital integrity and trust are in shaping business relationships that last. She discusses the challenges and triumphs of navigating the social media landscape, emphasizing the importance of aligning business operations with personal values to foster genuine connections. Join us as Anya unravels the complexities of social media, proving it's more than just a marketing tool—it's a pivotal platform for storytelling and brand evolution.

Learn more about Anya in these spaces:

Website: https://www.landau.agency/

Instagram: https://www.instagram.com/landauagency

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti is joined by Mikli Jorge, a tech and systems automation strategist who shares her journey from aspiring lawyer to internet-savvy entrepreneur. Mikli's story begins with the desire to provide for her son, leading her from law school to advertising, and eventually to discovering the power of the internet. 

Mikli's evolution from virtual assistant to a sought-after tech and automation expert is a testament to her willingness to learn, adapt, and focus on the aspects of her work she truly enjoys. Her work, particularly her collaboration with Referral-Worthy-favorite Lydia Kitts to create an "auxiliary brain" in ClickUp, showcases her ability to craft personalized systems that not only streamline operations but also reflect the care and imagination of her clients. 

Learn more about Mikli in these spaces:

Website:  https://www.heymikli.com/

Instagram: https://www.instagram.com/heymikli/

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.

In this episode of Referral Worthy, Dusti is joined by Illana Burk, a seasoned business and leadership coach and the force behind Your Life's Workshop. Recently relocated to Portugal, Illana brings a wealth of experience, informed by her unique upbringing around entrepreneurial and sales environments. 

The conversation explores Illana's philosophy on client relationships, emphasizing respect, originality, and values alignment in making businesses referral-worthy. Listeners will gain an understanding of the practical steps of building a referral-based business and the significance of nurturing long-term professional relationships. Illana's approach is not just about immediate success but fostering enduring connections that support sustainable business growth. This episode is a treasure trove of strategies for anyone looking to infuse their business practices with integrity and innovation.

Learn more about Illana in these spaces:

Website:  https://yourlifesworkshop.com/

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Referral Worthy is hosted by Dusti Arab, Fractional CMO and marketing strategist. She's the founder of the reinvention co, a marketing consultancy for personality-driven companies with big online presences and small teams. Learn more at www.thereinvention.co.

Love this week's episode of Referral Worthy? Leave a review + subscribe!

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Referral Worthy intro, outro and transition music is named We are invincible by Tim Hirst and was found on Epidemic Sounds.