In 2010, Jesse and his wife, professional runner Lauren Fleshman, co-founded Picky Bars from their hometown of Bend, Oregon. Previously, Chris interviewed Lauren as a guest on Brandwagon. Last year, Picky Bars eclipsed $4 million in revenue. What’s unique about their business is they’re 90% direct to consumer, which is a pretty big number on the direct to consumer side versus the vast majority of competitors. They contract manufacture all of their products to about four different facilities in the Pacific Northwest, and they have 10 employees fulfilling all of their shipments in-house out of Bend.

Links to learn more about Jesse Thomas:

Jesse’s Twitter

Jesse’s LinkedIn

Picky Bars’ Website

Work, Play, Love Podcast

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