▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/3Y122n4

▶ About This Episode:

Dylan Hahn sits down with BSC cinematographer Ben Spence to unpack the craft behind Waitrose’s four-minute Christmas film - a rom-com-inspired commercial shaped by classic references and real-world constraints. They break down camera and lens choices (Alexa 35, Zeiss Supreme Primes), using diffusion, backlight, and warm-cool color contrast to create emotional texture, plus practical techniques like shooting dusk in daylight with CTB, building soft moonlight from oversized inflatable LEDs, and lighting for three cameras at once. The conversation also touches on fast schedules, VFX support, evolving viewing habits, and why creative compromise is often what keeps the work sharp.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/3MA5C5b▶ About This Episode:Anytime you see a commercial this polished, it’s easy to forget how many invisible decisions went into every frame. In this episode of Reframed, Dylan Hahn sits down with director Nitram to unpack the making of his McDonald’s spot, a deceptively simple idea built on obsessive preparation, technical restraint, and creative confidence.

▶ About This Episode:Director Jackson Tisi sits down with Dylan Hahn to break down the making of New Era’s "Weather It All" - an ambitious commercial that brings blizzards, heat waves, and full-on football grit inside a studio. Jackson shares how he and DP Zoë Simone-Yi built entire sets from scratch, from a handmade bar soaked in practical rain to a miniature football field lit like a living storm system. They get into snow chemistry, set design that feels like real locations, destructive practical gags, and how a tiny miscommunication in VFX turned into one of the spot’s most iconic moments. Along the way, Jackson opens up about pitching at a high level, collaborating with editors and composers like lifelong friends, and fighting to keep the creative process as playful as it was when he started.

▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/48r9zBx

▶ About This Episode:Director Sterling Larose joins Dylan Hahn to break down the making of Sawyer Hill’s music video "Eye for an Eye." Sterling walks through how he pulled off the snow dolly shot he always dreamed of, practical blood effects, fire elements, and the thorn-covered forest—all on a tight timeline with a tiny team. They talk treatments, problem-solving on set, and how practical builds and smart VFX can turn a small production into something that feels huge.▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/49xMCh7

▶ About This Episode:Director Spencer McDonald joins Dylan Hahn to break down his AllTrails campaign — a six-day, three-state adventure shot almost entirely on a probe lens. Spencer shares how he and DP Mika Altskan ditched the typical commercial approach and embraced spontaneity, real friends, real hikes, and the weirdly magical POV a probe lens reveals when you just take it outside. They get into treatment building, improvisation, sound design, lens experiments, and how a laid-back shoot can still result in razor-sharp creative decisions.

▶ Sources:

• Watch the AllTrails “Feels” Commercial

• https://vimeo.com/1088484712

• Connect with Spencer McDonald:

• https://spence.world/about

• https://www.instagram.com/spenceymac/?hl=en

Director Vasilis Katsoupis joins Dylan Hahn to break down his music video for GAMMAGAMMA starring Willem Dafoe. Known for his full length feature film "Inside", Vasilis shares what it's really like working with Willem, and what the process was for bringing him on to this humble project.

Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/47MOZdg

Watch GAMMAGAMMA - Avrio Vradyhttps://www.youtube.com/watch?v=fYSh1yIxjtw

Watch Off Camera with Sam Joneshttps://www.youtube.com/@theoffcamerashow/videos

▶ Find Inspiration and develop your ideas with Frame Set:

https://go.frameset.app/3LmUkAq

▶ About This Episode:

Director Jack Fitzwilliam joins Dylan Hahn to unpack his short film "A Journey - Tails From the Road" - a poetic travel piece born from a month-long journey across Central Asia. Jack breaks down how he and Jason transformed a brand-supported trip with Peak Design and Huckberry into something far deeper, and how embracing chaos, bribed cops, and broken cars can lead to the most honest kind of filmmaking. The conversation dives into color, camera choices, the ethics of using AI for storytelling, and what it means to chase authenticity in a world built on reference and replication.

▶ Sources:

• Watch "A Journey - Tails From the Road"

• https://youtu.be/y-HIbhDg5y4?si=eZLI_0m0Uz96czWE

• Follow Jack Fitzwilliam:

• https://www.instagram.com/fitzwander/

• https://www.jackfitzwilliam.com/

• Check out Eyecandy:

• https://eyecannndy.com/

▶ Credits:

Shot and Edited: Jack FitzWilliam @fitzwander

Creative Producer: Jason Siegel @jsiegelphotography

Colorist: Ashton Thomas @ashton.color

Sound mix: ADY.AUDIO @ady.audio

▶ About The ReFramed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/42J2KrY

▶ About This Episode:Director Jesse James McAvoy joins Dylan Hahn to break down one of the wildest, most choreographed commercials of the year. From building lifelike characters to orchestrating camera moves, Jesse reveals how meticulous pre-visualization, six weeks of prep, and a dash of chaos turned a two-day shoot into a full-blown cinematic fever dream.

▶ Sources:• Watch the Picklebet Commercial• https://www.jessejamesmcelroy.com/#/picklebet-pickle/• Connect with Jesse James McElroy• https://www.jessejamesmcelroy.com/• https://www.instagram.com/jj_mcelroy/

▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/46Hm8q8

▶ About This Episode:Director Folkert Verdoorn and Dylan Hahn unpack the surreal medieval fairytale world he and co-director Simon Becks created for their recent music video for Cero Ismael. From wrangling extras to dragging a stunt performer through a cobblestone street, they break down how practical rigs, stock images, and just enough VFX made a massive world feel alive.

▶ Sources:• Watch DRIVING ROUND LOOKING FOR UNKNOWN

• https://www.youtube.com/watch?v=jWPB1QCqZXc

• Connect with Folkert Verdoorn

• https://folkertverdoorn.com/

• https://www.instagram.com/folkert.verdoorn/?hl=en

▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.

▶ Find Inspiration and develop your ideas with Frame Set:https://go.frameset.app/4m6ZOMq

▶ About This Episode:Cinematographer Dustin Lane and Dylan Hahn break down the making of Leon Vynehall's music video "Cruel Love". With just two days and a tight budget, Dustin shares how storyboards, practical rigs, and smart lighting pulled off a full-blown sci-fi world. They get into miniatures, VFX tricks, and what it’s like to balance passion projects with paying gigs—all while keeping the human side of filmmaking alive in the age of AI.

▶ Sources:

• Watch Cruel Love - Leon Vynehall

• https://www.youtube.com/watch?v=uVzq9g26RiI

• Connect with Dustin Lane:

• https://dustin-lane.com/

• https://www.instagram.com/dustinlane/

▶ About The Reframed Podcast:“Reframed” is a filmmaker podcast that poses fresh and insightful questions to filmmakers. It offers a compelling look behind the scenes, providing listeners with a deeper understanding of the film industry and the creative minds that drive it.