When you were first starting your business, did the “F” word instill an overwhelming sense of fear in you? And if you’re also like me, you’ve likely failed your way to success. And yet, I am beyond grateful for everything we learned and all the pivots and tweaks that came out of those failures. We lean into failure because we know it’s the only way to get better.

So how does one even start to reframe failure so we no longer resist it but WELCOME it?