Customers will never love a company until the employees love it first. - Simon Sinek

For many companies, their mission, vision, and values are nice things to write on the wall to let customers know their business has direction and culture. But if your team members don’t believe in them—or even remember them—how will your clients?

In this episode of Lead with Culture, Michele Marquis, Senior Executive Coach at Floyd Consulting, walks through key questions you should answer to write more impactful and memorable mission, vision, and value statements. Listen in for strategic action items you can implement today to refresh and refine the foundational ideas that drive your business and its people.

In this episode, you’ll learn:

1. Your vision should be aspirational. What’s your ultimate dream for your company?
2. Your mission should be inspirational. What are steps you can do today to achieve your vision of the future?
3. Your values permeate everything you do. What behaviors do you expect your employees to always exhibit?

Things to listen for:

[3:26] Why mission, vision, and values are more than “nice-to-haves”

[5:24] How to refresh your vision

[8:42] How to refresh your mission

[16:00] How to refresh your values

[18:57] Selecting a handful of company values

Resources:

• Floyd Coaching
• The Culture Assessment
• Matthew Kelly’s Books
• Floyd Coaching’s Blog

Connect with the Guest:

• Michele Marquis’ LinkedIn

Connect with the Host & Floyd Coaching:

• Kate Volman’s LinkedIn
• Floyd Coaching on LinkedIn
• Floyd Consulting on Facebook
• Floyd Consulting on Twitter
• Floyd Consulting on YouTube
• Floyd Consulting on Instagram