What if the unfinished parts of your business aren’t proof that you’re failing... but clues about the phase you’re currently in?

When Pauline McKinney started Be The Data Hero, she had been to business school and had spent 20 years working in the business world. But building her own business left her feeling lost, ashamed, and convinced that she should know more than she did.

She tried other people’s systems. She attended networking events that led nowhere. She avoided looking at her numbers because they seemed to confirm her fear that the business wasn’t working.

Then she joined the Regenerative Business Ecosystem.

Inside RBE, Pauline found a pathway that helped her understand where she was, the systems that gave her business roots, and visibility strategies that actually matched her strengths. Instead of forcing herself to become louder on social media or better at awkward networking events, she began pitching workshops and teaching in spaces where potential clients could experience her expertise.

In the first three months of 2026, Pauline made as much revenue as she had during her first two years in business combined.

In this episode, we explore:

— The difference between being lost and simply being in an earlier phase
— Why sustainable growth rarely comes from one magical tactic
— How systems can create confidence, capacity, and real roots
— Why visibility should be treated as a menu, not a mandate
— How Pauline replaced unproductive networking with workshops
— Using data to witness and celebrate your progress—not judge yourself
— What becomes possible when you stop separating logic from intuition

Pauline also shares the philosophy shaping the next era of her work: “Data isn’t king. Your intuition is queen.”

She is now combining data, intuition, joy, and celebration to help founders see how far they have come & feel confident enough to imagine what comes next.

Learn more about Pauline and Be The Data Hero here.

The Regenerative Business Ecosystem is currently open for enrollment through July 29, 2026, at midnight. 

Explore the membership, read more member stories, and join us through the link in the show notes. If enrollment has already closed, add your name to the waitlist for the next enrollment period.

Click here to learn more & enroll in RBE: https://learn.thedirtyalchemy.com/ecosystem-2026

There comes a point in many businesses where it feels easier to burn everything down than keep going.

But what if the business isn't actually the problem?

In this RBE Member Spotlight episode, I sit down with Zandra—an embodiment coach, hands-on healer, and teacher of voice reclamation and embodied communication—to talk about the season when she almost walked away from her business.

Instead of starting over, she chose to build the support, structure, and systems that could finally hold the next version of her work.

The result? Her biggest launch yet.

But this conversation isn't really about launch numbers.

It's about learning how to stay grounded when the sales don't come immediately, recognizing the difference between needing a new business versus a new way of holding your business, and creating sustainable growth without sacrificing yourself in the process.

In this episode, we discuss:

• Why so many entrepreneurs mistake structural problems for "I need to start over"
• The question to ask before burning your business down
• How ritual and nervous system regulation changed the way Zandra worked
• What happened when nobody bought at the beginning of her launch
• How she navigated self-doubt without abandoning her strategy
• The role community and support played in her biggest launch yet
• Why regenerative businesses aren't just about making more money—they're about increasing your capacity to hold your mission

Whether you're in the middle of a launch, feeling exhausted by your business, or wondering if you're ready for your next level of growth, I think you'll see a little of yourself in Zandra's story.

🌿 Join the Regenerative Business Ecosystem

If you're listening before July 29, 2026 at 11:59pm, you can learn more at:

https://learn.thedirtyalchemy.com/ecosystem-2026 

If doors are closed, join the waitlist and you'll be the first to hear when we open again.

Connect with Zandra

What changes when you stop treating your nervous system as collateral damage for growing your business?

In this episode, I’m introducing you to Paula Parker, founder of Mindful Shape and a member of the Regenerative Business Ecosystem.

Paula helps women become stronger, healthier, and more in charge of their relationship with food. When she joined RBE, her business was already working. She wasn’t at rock bottom or desperately searching for a solution. She thought everything was mostly fine.

But after one workshop showed her how much more was possible, she began looking at her entire business through a new lens.

A year earlier, Paula had launched a group program and enrolled one person. The experience was so stressful that she closed the cart early because she was convinced no one had joined.

This year, after applying what she learned through Somatic Branding, Drool Worthy Offers, Launch Alchemy, and the embodiment work inside RBE, she launched the program again—and enrolled eight people.

But the numbers weren’t the only transformation.

This time, Paula felt calmer, more grounded, and more capable of staying present throughout the launch. She didn’t have to sacrifice her emotional wellbeing in order to create better results.

We also talk about:

• Why experienced business owners may need a new perspective more than a brand-new strategy
• How Paula went from one enrollment to eight in the same group program
• What it looks like to launch without abandoning yourself
• How nervous-system and embodiment work can improve both your marketing and your client delivery
• Why you may not need a bigger audience before you can make more money
• The simple outreach strategy that helped Paula sign two clients and generate $3,000 within 74 hours
• Why direct outreach doesn’t have to feel awkward or manipulative
• How Somatic Branding helped Paula make her business more creative, exciting, and enjoyable to sell
• Why Paula prioritizes the live RBE calls, even with two young children and a full life
• How she is now mapping her group program, private coaching, funnels, and audiences into a more intentional business ecosystem

Paula’s story is an important reminder that most entrepreneurs aren’t failing. They’re often just operating within the limits of what they currently know.

Sometimes one new perspective, one better question, or one conversation can completely change the trajectory of your business.

Join the Regenerative Business Ecosystem

Enrollment for the Regenerative Business Ecosystem is currently open through July 29, 2026.

Inside RBE, you’ll get access to the courses, coaching, embodiment practices, templates, and community support designed to help you build a more profitable, sustainable, and regenerative business.

Learn more and join here:

https://learn.thedirtyalchemy.com/ecosystem-2026

If you enjoyed this conversation, subscribe to the Regenerative Business Podcast, leave a review, or share this episode with another business owner who needs to hear it.

One of my favorite parts of building Regenerative Business Ecosystem has very little to do with teaching.

It's getting a front-row seat to some of the most thoughtful, creative, values-driven entrepreneurs I've ever met.

So I decided it was time for you to meet them, too.

In this conversation, I sit down with Stephanie Keiko Kong — founder of ponyponytail, public speaking coach for collective liberation, community organizer, and one of the most insightful humans inside RBE.

What started as a member interview quickly became a much bigger conversation about what it actually takes to build a business that can sustain both your work and your values.

Together we explore:

•  Why entrepreneurs freeze when they look at the backend of their business 
•  The surprising role your nervous system plays in marketing and implementation 
•  Why community is about so much more than networking 
•  The hidden cost of trying to build a business alone 
•  Stephanie's favorite (and most unexpected) part of Regenerative Business Ecosystem 
•  The advice they'd give anyone who's afraid to invest in themselves 

Whether you're building a business, leading a movement, or simply trying to create something meaningful in the world, I think you'll leave this conversation with ideas that stay with you long after the episode ends.

If you'd like to learn more about Regenerative Business Ecosystem, enrollment is open for a limited time through July 29.

🌿 Learn more: https://learn.thedirtyalchemy.com/ecosystem-2026

The doors are officially open. 🌿

For just a few days each year, I open the doors to the Regenerative Business Ecosystem — my membership for rebellious, values-led entrepreneurs who want to build businesses that nourish their nervous systems, their bank accounts, and the world.

In this short bonus episode, I'm sharing why I created this space, who it's for, and what you'll find inside if you've been craving a different way of doing business.

If you're tired of building your business around hustle, algorithms, and burnout—and ready to grow something that feels more like a living ecosystem than a productivity machine—I think you'll love what we've created.

Enrollment is open July 20–29 only, and special pricing disappears when the doors close.

Join us here:
https://learn.thedirtyalchemy.com/ecosystem-2026

Strategy only gets you so far if the soil you're planting in isn't fertile. In the final part of Sacred Growth, Sam gets into the energetic side of business — your subconscious, your mindset, and yes, a little magic — and how all of it directly shapes what your business is capable of.

You'll learn a shadow work process for identifying what's actually blocking your success, practical mindset tools for rewiring limiting beliefs, and a few (surprisingly grounded) magical and energetic practices to support the business you're building.

This is the series wrap-up — if this whole training has you thinking about what it looks like to build this out fully, with direct support, that's exactly what Regenerative Business Ecosystem is for. Get on the waitlist here.

Missed the earlier episodes or want the full workbook? Get instant access to the whole series, completely free: https://thedirtyalchemy.com/forest

A real food forest isn't one plant — it's seven layers, all working together. In part three of Sacred Growth, Sam maps those same seven layers onto your business: from your core offers (the tall trees) all the way down to your team (the vines that touch everything).

You'll learn what each layer's job actually is — which ones are built for stability, which are built for novelty, and why trying to make one layer do another layer's work is usually where things start to feel off. By the end, you'll have a clear picture of what's thriving in your business ecosystem, and what's missing.

Grab the companion workbook to fill in your own seven layers as you listen. Want the entire series right now? Get instant access to all four videos, the workbook, quiz, and transcripts, completely free: https://thedirtyalchemy.com/forest

Every food forest falls into one of three types — and so does every business. In part two of Sacred Growth, Sam walks through the Oak Savanna, the Recovering Forest, and the Mature Forest: three distinct ecosystem models, each with a completely different rhythm, workload, and marketing strategy.

Using your answers from part one's quiz, you'll figure out which type actually matches your goals, your energy, and the kind of business you want to be running three years from now — not the one that looks best from the outside.

Missed part one? Go back and take the quiz first — you'll need it for this episode. Want the whole series right now instead of waiting? Get instant access to all four videos, the workbook, quiz, and transcripts, completely free: https://thedirtyalchemy.com/forest

What is a food forest, and how does it apply to building your online business? In part one of Sacred Growth, Sam breaks down the permaculture concept of a food forest — a layered, self-sustaining growing system — and shows you how to apply that same design thinking to your business.

You'll walk through setting your foundational business goal (not your revenue goal — something deeper) and doing a full "site assessment" of where your business and industry actually stand right now, before you start building anything new.

This episode includes a guided quiz to help you get clear on the business and life you actually want three to five years from now — you'll need your answers for what's coming in part two.

Want the full training now instead of waiting for new episodes? Get instant access to all four videos, the companion workbook, quiz, and transcripts, completely free: https://thedirtyalchemy.com/forest

Most of us were taught to build businesses like factories — pump money into ads, pump people into a funnel, and hope something comes out the other end. It works, technically. But it's exhausting, it doesn't build anything resilient, and for a lot of sensitive, purpose-driven entrepreneurs, it makes marketing feel genuinely gross — which quietly caps the impact we're actually here to make.

Today, Sam introduces a different model: building your business the way nature builds a food forest — layered, self-sustaining, and diverse enough to weather a bad season without collapsing. This concept comes from permaculture (worth naming honestly: developed by two Australian researchers, building on food-growing wisdom Indigenous cultures have practiced for thousands of years) — and this series takes it and applies it, step by step, to your business.

Over the next four episodes, you'll learn:

• What a food forest is, and how to set your foundational business goal
• The three types of forest-style business ecosystems — and which one actually fits you
• The seven layers every regenerative business needs
• The energetic and mindset side of business growth — because the two are more connected than you'd think

New episodes drop every few days right here on the podcast. Don't want to wait? Get instant access to the entire series — including the companion workbook, quiz, and transcripts — completely free, right now: https://thedirtyalchemy.com/forest