#11 – Hunter Lovins is a regenerative-economy trailblazer, co-author of the bestselling books Natural Capitalism and A Finer Future, and a force behind initiatives that help farmers, CEOs, and even entire nations build “economies in service of life.”

In this episode, we revisit the big ideas of Natural Capitalism 25 years on, unpack Hunter’s blueprint for a just, regenerative economy, and hear why she’s co-launching COPx—a people-powered alternative to the UN climate talks. Hunter also shares stories from the field: scaling community-managed natural farming with 4 million smallholders in India, quadrupling yields in Zambia, and advising Gulf states on turning desert sands green. Along the way we talk about regenerative economics, the double-edged sword that is capitalism, “global weirding,” and how every plate she spins—finance, policy, ranching, activism—aims at one goal: tackling climate, water, and food crises all at once.

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00:00 Intro

04:00 Hunter’s current projects

10:03 Where does resistance to change originate?

16:36 Neoliberal economics

23:46 Origins of neoliberal capitalism

28:17 Mercantilism

34:08 Regenerating Membership

35:10 Capitalism vs. the Degrowth movement

38:40 'Natural Capitalism' 25 years later

40:53 Introducing 'A Finer Future'

44:25 COPx

58:47 What’s on the horizon?

01:02:35 Final thoughts

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MENTIONED IN THE EPISODE:

– https://www.natcapsolutions.org/natcapinc/

– https://apcnf.in/global/

– https://reclaimdemocracy.org/powell_memo_lewis/

– https://en.wikipedia.org/wiki/Lewis_F._Powell_Jr.

– https://en.wikipedia.org/wiki/James_Gustave_Speth

– https://en.wikipedia.org/wiki/Peter_Drucker

– https://natcapsolutions.org/

– https://www.copx.earth/

– https://www.clubofrome.org/

– https://capitalinstitute.org/team/john-fullerton/

– https://capitalinstitute.org/regenerative-capitalism/

– https://www.kateraworth.com/

– https://doughnuteconomics.org/

– https://drawdown.org/

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This episode is brought to you by Savory’s Regenerating Members, a global community restoring over 100 million acres through Holistic Management. For less than $1 per day, you can help regenerate 400+ acres every year:

Want to sponsor an episode? 👉 https://savory.global/podcast

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We’d love to hear your thoughts:

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Music written & performed by https://www.youtube.com/@travismcnamara9313