Lots of people talking about the blurring of lines between B2B and B2C. McKinsey report talks about the importance of a multi-channel approach for engaging with new sales prospects, winning new business and keeping customer loyalty #b2b #omnichannel #b2bmarketing

A recent post by Marcus Sheridan on LinkedIn has led to this post. Prompting me to discuss how we should think about our buyers needs more deeply.

After the last 2 years we’ve been through a lot of change and many people are struggling. You may be yourself. If we give time to others or least challenge ourselves to - It can really help people when they need a friendly ear or hear a voice.

I met Steven Bartlett in Guildford 5 years ago when he was giving a talk at an event hosted by the excellent development agency Kyan. From a student drop out to speaking at the United Nations - Steven celebrated his 100th episode of his podcast ‘Diary of a CEO’

Reggie James and Mel Hosegood talk about digital marketing at Digital Clarity.

A taste of things to come.

First stab