Best-selling author Daniel Pink admits he's pedaling against the wind. His new book, "The Power of Regret" takes on the longstanding and deeply ingrained doctrine that paying attention to our regrets is foolish. In this episode, we ask him why this notion is wrong.

"No regrets" is the name or theme of countless books and popular songs. Bob Dylan, Angelina Jolie, and Ruth Bader Ginsberg all advised us to live without regrets. 

"We think that it's courageous to say I have no regrets, but it's not," Pink tells us. "What's courageous is staring your regrets in the eye, confronting them, and doing something about them".

Almost everybody has regrets. And if we acknowledge them in fresh and imaginative ways, we can enlist our regrets to make smarter decisions, perform better at work and school, and deepen our sense of meaning and purpose. In our solutions podcast, we hear that examining what we regret the most helps us understand what we value the most.

Pink draws on research in psychology, neuroscience, economics, and biology to challenge widely-held assumptions about emotions and behavior. He also questioned people about their regrets and conducted his own World Regret Survey, which has collected regrets from more than 16,000 people in 105 countries.

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