In this episode, we delve into insights from Rehab, a digital innovation agency, exploring the real-world applications and limitations of AI in the design process. We'll cover how Rehab uses AI for research and strategy, the development of bespoke AI models, and the broader implications for creativity in the industry. Learn how AI is enhancing productivity and shaping the future of creative work.

Highlights:

1.Rehab’s AI Journey:

• The role of AI in the ideation and audience validation phases.
• Evolution from using AI for research to creating brand-specific AI models.

Data Utilization:

• How AI dissects large datasets to extract valuable consumer insights.
• The effectiveness of training AI models with proprietary data.

AI in Creative Processes:

• Practical applications in Rehab’s workflows.
• Enhancing creativity by using AI to summarize and identify trends.

The Future of AI in Creativity:

• Potential future developments and the role of AI in transforming the creative process.
• Comparison to traditional methods of trend analysis and data utilisation.

Links:

Agency Rehab Website
Creative Blog Original Article

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