Strategy Sessions

Reimagine Brands with Allen Adamson | Strategy Sessions Podcast


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Allen Adamson is an industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care, financial services, hospitality, and entertainment.

In this episode we discuss:

  • Why Skype died
  • The joy of a 1 page document
  • Switching from client to agency side
  • HBO’s great approach to working with interns
  • Why diversity is important and why we need to think beyond optimisation
  • The lessons we learn from talking to customers
  • How Ford changed how they think
  • The lessons from Apple’s Genius Bar
  • How to spot problems in business
  • What we learn teaching students
  • Find all the show notes, including Allen's contact details, on the main episode page.

    ...more
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    Strategy SessionsBy Andi Jarvis

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