Greg Twemlow's article introduces the "Seven Forces Playbook©," a business strategy model designed for the AI era. Expanding upon Michael Porter's Five Forces, it incorporates two crucial dimensions: speed and friction, analysing factors like data accessibility, AI substitution, and hyper-personalisation. The Playbook uses a consulting layer to translate analysis into actionable strategies, focusing on establishing a clear objective before application. Ultimately, it aims to equip organisations to navigate disruption and shape their futures.