The Multifamily Mind

Reimagining Centralization: A Renter-First Approach


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📅 Guest: Tyler Christiansen | CEO of Funnel Leasing

👤 Host: Steve Wunch

✅ Sponsor: SalesMail | https://salesmail.com


🔥 In this future-forward and insight-packed conversation, Tyler Christiansen joins Steve Wunch to unpack how centralization, automation, and renter-centric models are transforming multifamily leasing. From the early days of Funnel to helping major operators reimagine the customer experience, Tyler shares hard-earned lessons and actionable insights for operators of all sizes.


🎧 In this episode, we dive into:


🏢 Why centralization is more than an efficiency play—it's about empowering onsite teams and improving service

🚀 How Funnel’s renter-centric platform mirrors the seamless experience consumers expect in other industries

📈 The measurable business impacts of role specialization, smarter marketing, and cross-property loyalty

🤝 Why strategic partnering and consultative support are key to unlocking tech ROI

🤖 The right way to integrate AI and human interaction for a high-quality renter journey


💬 Favorite Quote:

"Renter-centric really means that the renter can go where they want to go regardless of what property they started at."


📌 Whether you’re scaling a large portfolio or managing boutique properties, this episode will inspire you to think differently about leasing, technology, and the lifetime value of your renters.


Learn more about Funnel Leasing - https://funnelleasing.com/

Recap of Funnel's Forum - https://funnelleasing.com/insights/forum-multifamily-change-management/

Funnel's Do's & Don'ts of Centralization - https://funnelleasing.com/insights/forum-dos-and-donts-of-multifamily-centralization/

Learn more about Fennix - https://fenixai.com/press-release/announcing-fenix/

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The Multifamily MindBy The Multifamily Mind

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