<a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c743866343973316e&he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d5265696d6167696e696e672d637573746f6d65722d657870657269656e63652d696e2d6d6f62696c652d6167652e6d7033">Read more ></a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c743866343973316e&he=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"> </a>   <a href="https://podcasts.mckinsey.com:443/l?r=unknown&s=_unknown&i=6c633a313030303031633465326c743866343973316e&he=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"> Listen to the podcast (duration: 20:16) > </a> In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See <a href="https://www.mckinsey.com/privacy-policy">www.mckinsey.com/privacy-policy</a> for privacy information

Read more > Listen to the podcast (duration: 20:16) > In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See www.mckinsey.com/privacy-policy for privacy information

<a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c743866343973316e&amp;he=68747470732533412532462532467777772e6d636b696e7365792e636f6d253246617373657473253246646f74636f6d2532466469676974616c2d64696e6e6572732532464d442d5265696d6167696e696e672d637573746f6d65722d657870657269656e63652d696e2d6d6f62696c652d6167652e6d7033" rel="noopener noreferrer">Read more &gt;</a> <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c743866343973316e&amp;he=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" rel="noopener noreferrer"> </a>&nbsp;&nbsp; <a href="https://podcasts.mckinsey.com:443/l?r=unknown&amp;s=_unknown&amp;i=6c633a313030303031633465326c743866343973316e&amp;he=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" rel="noopener noreferrer"> Listen to the podcast (duration: 20:16) &gt; </a>&nbsp;In this discussion, McKinsey's Brian Gregg speaks with Michael Jones (RetailMeNot), Mahin Samadani (McKinsey Digital Labs), Dianne Esber (McKinsey), and Mark Phillips (McKinsey) about how customer experience has changed in the mobile age.See <a href="https://www.mckinsey.com/privacy-policy" rel="noopener noreferrer">www.mckinsey.com/privacy-policy</a> for privacy information

Reimagining customer experience in mobile age

Digital is forcing massive changes in how companies market themselves and connect with their customers. Driving growth in this digital age has become a race for companies to reinvent themselves by using analytics, building ecosystems, designing great customer experiences, and becoming a trusted brand to customers.

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Reimagining customer experience in mobile age

Reimagining customer experience in mobile age

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