How many people do you know working in the area they studied at university?

When I started my career in marketing, tertiary qualifications were essential, but my degrees did not prepare me for actually working in marketing. Sadly, not much has changed since then.

Isn't it time that we reimagined marketing education? I chat with my friend Marcus Dunn about this very question in this episode.

Marcus has a background spanning retail, IT, automotive and, most recently, adult education. He had accumulated a wealth of what he considered "generic experience", consigning him to what felt like a life spent working in one non-descript office after another.

In the last five years, though, he experienced a career epiphany after being adequately exposed to digital marketing and specifically SEO, which resonated hard with him. Armed with a new set of skills which opened up a whole range of career options, he set off down a new career path and hasn't looked back.

This episode is part one of two of our discussion on reimagining marketing education. 

Got Marketing? is hosted by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.

Connect with Mia Fileman:

www.instagram.com/campaign_del_mar

www.linkedin.com/in/miafileman

Connect with Marcus Dunn:

https://www.instagram.com/marcusdunn_web/

https://www.linkedin.com/in/marcusdunn/

Free resources:

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