Could formalized training in media planning and buying be the key to elevating industry standards?

Adam Hopkinson, the innovative founder of PASHN, takes us into the world of media buying this week. We examine the crucial role of media planners and buyers, exploring the need for robust training and formal qualifications in the industry. Adam argues for the elevation of training standards to match other professions, ensuring that media professionals can manage client budgets effectively and confidently.

We later discuss the often-misunderstood world of sales within the marketing and media sectors. We challenge the negative stereotypes associated with sales, advocating for specialization and integrity in service offerings. We also touch on the balance between remote work and face-to-face interactions, recognizing the value of networking and podcasting in building meaningful industry connections. 

Topics covered during this episode include:

• How Adam bridges media and art through his agency.
• Why training and qualifications in media are crucial for managing client budgets effectively.
• How stereotypes in sales can be dispelled to emphasize the value of specialization.
• Why building genuine, trusting relationships with clients is essential in media and marketing.
• How maintaining authenticity in service offerings is crucial for client trust.
• Why industry recognition of qualifications is needed in advertising media.
• Why the trusted advisor model is gaining relevance in today's information-rich world.
• Why maintaining integrity in service offerings prevents dilution of core competencies.
• The blurring of the line between work and personal life with clients.
• How remote work and in-person interactions can balance industry relationships.
• What risks there are when being a purely remote employee.
• Why you should encourage your team to network as much as possible.

Discover how to elevate your sales and media expertise by building genuine relationships and fostering trust in a media-driven world!

 

Adam Hopkinson on LinkedIn: https://www.linkedin.com/in/ahopkinson1