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In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Brigette Wolf, CMO of My/Mochi, to discuss innovation in the CPG category and how she brings a unique perspective to the My/Mochi brand by leveraging her experience in the big food industry. 

00:00 - 05:20 Introducing Brigette Wolf 
05:25 - 09:43 Constant Pushback 
09:50 - 13:51 Working For a Big Brand Early On
14:00 - 16:12 My Mochi 
16:18 - 18:54 My Mochi's End Goal & Educating Consumers 
18:57 - 20:34 Influencers 
21:04 - 24:21 Scrappiness 
24:47 - 27:48 Having Pride & Being a Leader
27:58 - 34:40 Snacking is King 
34:19 - 44:07 Managing and Leading 
44:12 - 46:54 Certified Sailing Instructor