Anna speaks to Lucy Chamberlain, a female founder who is reshaping what success looks like in both the business world and her personal life. From leading a recruitment company division to becoming a single mother and launching her own venture, Lucy's journey is one of resilience and redefinition. Tune in to discover how she navigated critical life transitions and realigned her career with her core values.

Key Takeaways:

• Redefining Success: Lucy shares how her understanding of success evolved from financial stability and external validation to inner satisfaction and aligned values.

• Navigating Fear and Faith: Learn about Lucy's journey from fear-driven work ethic to cultivating faith with actionable steps, particularly during challenging times like the COVID pandemic.

• Building a Purpose-Driven Business: Discover how Lucy created a thriving recruitment company with a strong female-focused mission and a commitment to diversity and inclusion.

• Balancing Business and Personal Life: Lucy offers practical insights into time management, including her use of rituals and the importance of outsourcing and delegating.

Want to dig deeper? Download the free Intentional Business Audit to reflect on what's working, and what needs to shift.

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Anna enters the complex realm of pricing for independent experts. Discover why aligning your pricing with your expertise is crucial not just for your bottom line, but also for your professional identity and positioning. This episode is a must-listen if you're grappling with how to price your services effectively and confidently.

Key takeaways:

• The Emotional Aspect of Pricing: Pricing is not just about numbers; it's a reflection of your self-concept, boundaries, and the role you perceive in your client relationships.

• Pitfalls of Hourly Pricing: Charging by the hour can penalise efficiency and keep you stuck in an employee mindset, rather than being the strategic advisor you aim to be.

• Value-Based and Outcome-Based Models: Consider shifting towards pricing models that reflect the value of your work and the outcomes for the client, which can provide more fair compensation for your expertise.

• Transforming Your Pricing Approach: Use your pricing to tell a story about your positioning and impact. Avoid undercharging by anchoring your fees to the real benefits and ROI you deliver.

• Practical Steps for Pricing Confidence: Calculate a minimum engagement threshold and consider offering tiered or package pricing to better reflect the total value and scope of your work.

Want to dig deeper? Download the free Intentional Business Audit to reflect on what's working, and what needs to shift.

onestepoutside.com/intentionalbusiness

Anna explores the concept of fractional leadership. If you've been yearning for more autonomy while still wanting to contribute at a high level without the pressure of a full-time role, this episode is for you. Discover how fractional work can offer stability, meaningful impact, and the benefits of being embedded in a team without compromising your independence.

Key takeaways:

• Understanding Fractional Leadership: Discover what fractional work really is and how it differs from freelancing or consulting. It's about holding a leadership role part-time and being strategically embedded within an organisation.
• Benefits for Companies and Experts: Learn why fractional roles are gaining popularity. Companies benefit from having senior talent without committing to full-time headcount, while experts enjoy flexibility, stability, and the fulfillment of being part of a team.
• Is Fractional Work Right for You?: Explore whether a fractional role fits your preferences and lifestyle. This model might suit you if you value continuity and want to impact decisions while still maintaining some level of independence.
• Potential Pitfalls and Hybrid Solutions: Consider potential challenges such as time leakage and context switching, and explore the possibility of a hybrid model that combines the stability of fractional work with independent projects.

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.

Anna looks at how to transition your existing coaching or consulting business into a model that feels more sustainable and aligned with your lifestyle. If you're feeling overwhelmed by the demands on your time and energy, this episode unveils ways to reimagine success on your terms, without losing your creative spark or ambition. Tune in to discover how to transform your business into one that truly works for you.

Key takeaways:

• Intentional Business Model Selection: Avoid defaulting to familiar models like consulting; instead, choose a model that suits your lifestyle aspirations and income goals.

• Common Pitfalls: Understand the risks of defaulting to consulting, such as the inability to scale and the potential of recreating the 9 to 5 trap.

• Explore Alternatives: Consider diverse models such as fractional leadership, licensing, or creating proprietary frameworks to set yourself apart and cater to your needs.

• Scaling and Leveraging: Shift your mindset from service provider to business owner, focusing on systems that allow you to scale effectively without burnout.

• Personal Definition of Success: Continually revisit your personal goals and priorities to ensure your business model aligns with your current phase in life and business.

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.

Anna speaks to Cara Cunniff, military spouse turned entrepreneur and leadership consultant, who shares her unique insights into redefining success. Discover how her endurance challenges fuel her professional life and learn how she maintains work-life integration amid constant relocation.

Tune in for lessons on resilience, leadership, and the essence of balancing personal ambitions with family priorities.

Key takeaways:​​

• Reimagining Success: Cara discusses how her perception of success changed after marrying into the military and how it led to her entrepreneurial ventures, including starting and selling a shoe shop in Germany.
• Endurance Challenges and Leadership: Explore how Cara's experience in endurance races, like Ironman and the Marathon des Sables, parallels leadership challenges in organisations, focusing on mindset and incremental progress.
• Work-Life Integration: Learn how Cara balances her role as a mother, wife, and businesswoman, ensuring her career model supports her dynamic lifestyle and family commitments.
• Flexible Business Approach: Cara shares her flexible business model, allowing her to engage with clients worldwide while maintaining personal priorities.
• Building Connections: Discover the importance of connections and community in Cara's professional life, particularly through platforms like LinkedIn.

Resources mentioned:

• Cara Cunniff on LinkedIn

• The Business Accelerator

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.

Anna highlights the importance of choosing a business model that aligns with your personal goals, lifestyle aspirations, and income targets. You'll discover common pitfalls to avoid, such as defaulting to consulting, and explore alternative models that could transform your professional life. Whether you're a solopreneur, coach, speaker or consultant, tune in to redefine success and create a business you genuinely love.

Key takeaways:

• Intentional Business Model Selection: Avoid defaulting to familiar models like consulting; instead, choose a model that suits your lifestyle aspirations and income goals.

• Common Pitfalls: Understand the risks of defaulting to consulting, such as the inability to scale and the potential of recreating the 9 to 5 trap.

• Explore Alternatives: Consider diverse models such as fractional leadership, licensing, or creating proprietary frameworks to set yourself apart and cater to your needs.

• Scaling and Leveraging: Shift your mindset from service provider to business owner, focusing on systems that allow you to scale effectively without burnout.

• Personal Definition of Success: Continually revisit your personal goals and priorities to ensure your business model aligns with your current phase in life and business.

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.

Explore why shifting to independent work is often more about unlearning than learning. Discover the five mindset traps that may be keeping you from thriving and gain five valuable tips to embrace autonomy, confidence, and true ownership of your business. Whether you're a solopreneur, coach, speaker, or consultant, this episode offers insights to help you redefine success and build the business you truly love.

Key takeaways:

• Unlearning the Employee Identity: Transitioning to independent work requires more than setting up a business; it involves unlearning deeply rooted employee mindsets like seeking validation and overvaluing credentials.

• Mindset Traps to Avoid:

  • Needing Permission: Recognise your authority and the freedom of decision-making that comes with being a business owner.

  • Overvaluing Credentials: Focus on the results you deliver rather than collecting degrees and certifications.

  • Charging for Effort vs Outcomes: Shift your pricing model to reflect the results you provide, not just the hours you put in.

• Embrace New Mindset Habits:

  • Regard uncertainty as a normal part of business, make faster decisions, and adopt a test-and-learn approach.

  • Detach your self-worth from business outcomes, understanding that challenges often arise due to external factors.

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.

Anna demystifies the transition from corporate life to independent business success. If you're contemplating stepping out of the corporate world, or if you've already made the leap but are feeling overwhelmed, this episode is tailor-made for you. Discover how to harness your existing skills, network, and experience to create a fulfilling business without starting from scratch.

Key takeaways:

• Debunking the Reinvention Myth: Hear why you don't need a total reinvention to succeed post-corporate and how to leverage your existing assets for a smoother transition.

• Utilising Your Network and Credibility: Learn tactics to effectively tap into your corporate network and maintain your brand credibility as you make the leap to independent success.

• Strategic Use of Existing Skills: Understand how to identify and apply your transferable skills to new, rewarding roles that align with your values and goals.

• Examples of Successful Transitions: Anna shares real examples, including her personal journey, of professionals who successfully moved from corporate roles to independent paths by leveraging rather than starting anew.

• Creating a Portfolio Career: Explore the idea of a portfolio business that caters to your varied interests and how to piece together work that brings you both fulfilment and financial success.

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.

Anna shares insights and strategies to help you build a strong personal brand without succumbing to burnout. Are you stuck on the relentless hamster wheel of content creation, trying to stand out but feeling overwhelmed and burnt out? Tune in for practical advice on choosing the right channels, creating authentic content, and striking a balance that works for you.

Key takeaways:

• Macro Trends Affecting Careers: From economic uncertainties to technological advancements, Anna discusses how various macro trends are influencing the way we approach work and success.

• Rethinking Corporate Life: Discover why many professionals are reassessing the traditional corporate path in favour of more autonomy and meaningful work.

• The Rise of Flexibility and Fractional Work: Explore how fractional work and portfolio careers are offering more stable and fulfilling alternatives to the conventional 9-to-5 structure.

• Technology and AI: Understand the role of AI in transforming jobs and the importance of reskilling to stay relevant in today's digital age.

• Generational Shifts in Work Values: Learn how different generations are redefining success and career trajectories based on their unique needs and life stages.

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.

Anna interviews Gemma Gilbert, a seasoned entrepreneur and coach who has crafted a successful business helping coaches transition from 1:1 to group programmes.

Gemma opens up about her own journey from being a teacher to selling educational software and eventually setting up her own coaching business. Throughout the conversation, she shares her insights into managing a business that prioritises balance, fun, and authenticity without falling into the trap of overworking.

Tune in to discover how Gemma has successfully implemented a simple, yet effective, business model that supports her lifestyle goals, and learn how you can apply these principles to your own journey towards redefining success.

Key takeaways:​​

• Redefining Success: Gemma shifted her perspective on success from traditional career progression to achieving balance between work and personal life, illustrating that true success involves both financial stability and personal fulfilment.

• Group Programme Specialty: Gemma transitioned from a multi-offer business model to focusing on one core offering: helping entrepreneurs grow through group programmes, leveraging her teaching background and penchant for interactive learning.

• Facing Entrepreneurial Challenges: The conversation delves into the emotional and psychological challenges Gemma faced, such as dealing with visibility fears, income fluctuations, and the worthiness of her new career path.

• Simplifying Business Models: Gemma highlights the benefits of simplifying business offerings, explaining her decision to streamline her operations to maximise impact and minimise complexity, while avoiding burnout.

• Authenticity in Personal Branding: Emphasising authenticity, Gemma encourages entrepreneurs to show up as their genuine selves, drawing on her own experiences of overcoming societal expectations to create a brand that resonates.

Resources mentioned:

• Profit First by Mike Michalowicz

• Denise Duffield-Thomas

• Taki Moore

• Gemma Gilbert's Website

• Gemma's Facebook Group

• The Business Accelerator

Want to refine your business model and increase your income without burnout?

Download my free business assessment to pinpoint your biggest opportunities: onestepoutside.com/scorecard.