Research plays a vital role in corporate campaigns. In this Reining in the Bulls podcast episode, Michael interviews Phil Mattera of Good Jobs First, who provides background on how research evolved from focusing on the company in general to focusing on CEOs and the Boards of Directors, and the companies that “interlock” with the target […]

This podcast looks at artificial intelligence (AI) threats to climate change from two perspectives: the information environment and how AI reduces the cost of producing disinformation to almost zero and makes it easier to distribute; and information infrastructure and the energy costs of AI. Michael Khoo is the co-founder of Upshift Strategies, a communications strategy […]

JD Schlough is the President and CEO of Well & Lighthouse, a strategic digital communications firm that facilitates digital communication strategy development. In this Reigning in the Bulls episode, JD describes how the digital marketing strategy has evolved over time from earned media to using platforms like TikTok, SnapChat, and other networks to achieve multi-channel, […]

As Amplify Eco’s Chief Strategist, Pam Wellner helps organizations focused on sustainability and economic justice by developing effective programs and communications campaigns. In this Reining in the Bulls episode, Michael and Pam discuss developing communications strategy and managing media for effective corporate ethics campaigns.

This podcast explores the evolution of the digital track of corporate campaigns which began with online petition gathering and now is much more targeted on influencing particular audiences. Vojtech Sedlak discusses the ladder of engagement his organization follows. It might begin with collecting signatures on a petition but escalates to writing letters and other actions.

This podcast focuses on the paper industry which is among the largest drivers of forest destruction. Large scale clearcutting and the conversion of natural forests to plantations for paper production devastates watersheds and biodiversity. The International Paper campaign was a 13 year effort targeting the largest U.S. corporate paper consumers and producers, such as Staples, […]

This podcast delves into the history of campaigns against hospital chains. Gary Cohen provides a history of the evolution of the organization from battles against various hospital chains on issues like incineration of waste and use of mercury to an international network of organizations attacking a broad range of issues. He talks about the process […]

This podcast explores the power of the Mind the Store campaign to eliminate toxic ingredients from consumer products. The campaign targeted companies like the Home Depot, Lowes, Ace Hardware and others, and used a variety of tracks including shareholder, field and legal.

This podcast tells the story of the Great Bear Rainforest Campaign. Tzeporah Berman talks in separate interviews about the strategies for two seminal campaigns that focused on protecting old growth forests in Canada: The Victoria’s Secret Catalog Campaign and the Great Bear Rainforest Campaign The Great Bear Rainforest is one of the largest intact old […]

This podcast focuses on the global impact of the Victoria’s Secret Catalog Campaign. Tzeporah Berman talks in separate interviews about the strategies for two seminal campaigns that focused on protecting old growth forests in Canada: The Victoria’s Secret Catalog Campaign and the Great Bear Rainforest Campaign. Victoria’s Secret was creating a million catalogs a day […]