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Reinventing Ice Tea, Again! | Seth Goldman, CEO Just Ice Team & (former) Honest Tea CEO and Founder
Seth Goldman, the Founder and CEO of Just Ice Tea, and the mastermind behind the iconic Honest Tea brand (which he later sold to Coca-Cola) sits down and talk about business, culture, and even a quick chat on running 10 miles after eating 20 donuts.
Following the acquisition of Honest Tea, Coca-Cola chose to discontinue the brand, leaving a void in the market. Undeterred, Seth embarked on his second journey in reinventing the ice tea industry with Just Ice Tea. Remarkably, Seth and his team took Just Ice Tea from concept to commercialization in under 4 months—an impressive feat in itself.
What's truly remarkable about Seth's story is not just his entrepreneurial resilience but also his leadership and team culture ethos. Despite facing challenges, Seth remained steadfast in his belief that there was a demand for beverages crafted with integrity and superior taste.
If the journey of Just Ice Tea doesn't pique your interest, Seth's approach to leadership and team culture certainly will. Tune in to the full episode as Seth and Kevin unravel this fascinating story.
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By Kevin Rutherford
5
44 ratings
Seth Goldman, the Founder and CEO of Just Ice Tea, and the mastermind behind the iconic Honest Tea brand (which he later sold to Coca-Cola) sits down and talk about business, culture, and even a quick chat on running 10 miles after eating 20 donuts.
Following the acquisition of Honest Tea, Coca-Cola chose to discontinue the brand, leaving a void in the market. Undeterred, Seth embarked on his second journey in reinventing the ice tea industry with Just Ice Tea. Remarkably, Seth and his team took Just Ice Tea from concept to commercialization in under 4 months—an impressive feat in itself.
What's truly remarkable about Seth's story is not just his entrepreneurial resilience but also his leadership and team culture ethos. Despite facing challenges, Seth remained steadfast in his belief that there was a demand for beverages crafted with integrity and superior taste.
If the journey of Just Ice Tea doesn't pique your interest, Seth's approach to leadership and team culture certainly will. Tune in to the full episode as Seth and Kevin unravel this fascinating story.