In the latest episode of Reinventing Real Estate, hosts Jenna and Jamie Harris sit down with Marcus Weeks, Director & Head of Living at Firethorn, to explore what it takes to scale conviction-led Living strategies in tougher market cycles - blending entrepreneurial speed with institutional discipline.
Marcus shares the unfiltered story behind his journey, from the import-export business he built at just 15 years old to the leadership lessons that shape how he builds platforms today. As the youngest guest to join the podcast, he offers a candid perspective on earning trust early in an industry that can still default to “time served” over talent.
The conversation spans leadership, culture, hiring, investor alignment and the realities of delivery - alongside what Firethorn’s Living strategy looks like in practice.
Key topics include:
• Building and scaling Living platforms when the market turns
• How Marcus leads a young team: pace, ownership, and delivery discipline
• Hiring beyond the CV — what he looks for in high-performing talent
• Why investor alignment is won (or lost) in the day-to-day sponsor relationship
• Setbacks that sharpened his approach, and what tough cycles reveal about operators
• Firethorn’s thesis on platform-building across the Living sectors
“Marcus brings a refreshing mix of pace, clarity and real delivery focus,” said Jamie Harris. “He’s built credibility early by staying close to the fundamentals - product, people, partnerships, and his perspective on platform-building in today’s market is both timely and sharp.”
If you’re developing, investing, operating, or building a career in the Living sector, this episode is a clear-eyed framework for how to lead, deliver, and keep conviction when conditions get tough.
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This episode was pre-recorded in December 2025. Consequently, certain discussions regarding market conditions and interest rates may no longer reflect current circumstances. We appreciate your understanding.