Reinventing Retail

In this episode we talk with Morin Sarenio of CGTrader, a company of 2-million designers that's providing retailers with immersive augmented reality that lets customers try products online before they buy them. That means better customer experience, fewer returns, and major savings on reverse logistics. From Christmas trees to fashion to home goods, Sarenio says, "If you're selling, you need AR."

We're joined by Dave Dabbah of Agora.io, an API platform that's bringing peer-to-peer video to retailers and fashion brands. To date, retailers have been cautious with live product broadcasts, but a wealth of opportunity exists to connect with customers, build their brands, and significantly increase sales with authentic video content. From combining influencers with real life people trying products to gamification and interactive broadcasting, brands should be looking to authentic video content as they move into the future of retail.

Today's customers are bombarded by offers from a wide range of companies that want their business. But when offers are targeted and truly exclusive - delivered with pinpoint accuracy to ideal buyers - they can stand out from competing offers and generate a much greater sense of brand loyalty.

In this episode, we're joined by Sai Koppala and Bill Schneider from SheerID - a marketing solution that helps retailers acquire new customers through gated exclusive offers.

In this episode, we're joined by Udayan Bose from NetElixir, a retail search market firm specializing in getting a deeper understanding of consumer behavior and the paths that retail's Most Valuable Customers (MVCs) take to purchase—helping retailers engage with them in the right time and place to make the most sales.

In this episode, we catch up with our friends at Bond, a company that specializes in robotic handwritten notes. Hear how they serendipitously stumbled into retail and how their notes are giving brands the power to meet one of the industry's biggest challenges: providing personalized experiences at scale.

With so much glitter in the retail tech space it's hard to see where the gold really lies. Infor's Doug Tiffan and Chris Field, CEO of Fieldworks, a tech PR, content and digital marketing agency based in the UK, join us to discuss how retailers can avert their eyes from the flashy tech that won't sustain them, get back to basics, and build for the future by imagining they're building a retail enterprise from scratch.

In this episode, Josh Calixto and Matt Gunn are joined by Bill Adler, CEO of True Fit®, the retail platform that's personalizing every touchpoint in the customer journey. Find out how True Fit has taken its initial mission to solve for the perfect garment fit, and taken the data gleaned from that personalization to offer shoppers exactly what they want way upstream of the final sale.

In this episode, Infor Retail SVP and GM Corey Tollefson joins Jenny Reese and Josh Calixto to discuss the rise of universal item catalogs, why "coopetition" between retailers is good for business, and what retail executives should be thinking about right now.

In this episode of the Reinventing Retail podcast, Infor's Matt Simonsen shares his insights from eTail West in Palm Springs, including why he believes retailers should invest in platforms over individual products from multiple vendors. He says retailers should, to quote the great Mark Twain, "put all your eggs in one basket, and then watch that basket."

David Dorf of Infor and Emily Rudin of CrowdTwist join us to discuss why you don't have to give away margin to encourage customer loyalty. They say brand loyalty is a two-way street, and retailers should reward their most valuable customers with priceless experiences that go way beyond member discounts. Listen now to find out how Infor Loyalty powered by CrowdTwist enables retailers to connect with customers in meaningful ways, with experiences that matter to them.