This episode explores the future of websites as dynamic, AI-driven platforms that adapt in real time to audiences and channels. Michelle shares how autonomous sites can generate, personalize, and optimize content at scale, freeing marketing teams from technical busywork to focus on strategy and brand storytelling. She discusses the concept of Generative Engine Optimization (GEO), the limitations of traditional CMS, the rise of human-bot dual internets, and the critical role of fast feedback loops and "velocity culture" for tech startups. Hear practical leadership lessons and a vision for empowered teams in the era of AI-first growth

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