Accenture just rebranded its core services as "Reinvention Services." But is this just corporate posturing or a sign of something bigger happening in professional services?

First, Pete Buer returns with a breakdown of the business impact of Accenture's move. He asks: Is AI finally becoming an operating system for enterprises, not just a toolkit? He dives into how Accenture’s internal reorganization reflects broader pressures in the consulting industry, including margin compression, commoditization, and the urgent need to differentiate.

Knownwell CMO Courtney Baker is joined by Knownwell CEO David DeWolf and Chief Product and Technology Officer Mohan Rao to further unpack the implications of Accenture's bold repositioning. They explore why this move might signal a shift from episodic transformation to continuous reinvention and how smaller firms can adapt and stay relevant.

David shares how positioning—not just performance—is now critical for service firms trying to escape the zero-sum game. Mohan offers a grounded analysis of how AI collapses silos and demands a rethinking of not just tools, but organizational architecture.

If your business is still treating AI as a “next quarter” concern, this episode is your wake-up call.

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