In this episode, David Osborne dives deep into the concept of profit, emphasizing its critical role in business growth. He breaks down the differences between gross revenue, gross profit, and net profit, highlighting common misconceptions.

The discussion also covers hidden costs that can affect profit margins and the importance of reinvesting profits into the business for sustainable growth. David provides practical advice on evaluating reinvestment decisions and stresses the need for financial education among business owners to ensure long-term success.

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