Why do stories matter to the innovation process? What values can be instilled in innovators who share stories? How do innovation leaders inspire creators to tell and share their success and failure stories? We speak with Gary Gray, vice president of racing, technology and service at Indian Motorcycle Company, Slingshot, Polaris. The Polaris-backed revival of American-based Indian Motorcycle Company began in 2011 and has flourished ever since, as new innovations and company history intertwine to create Indian Motorcycle’s unique story. Today, Gary shares how Polaris led a rebirth of Indian Motorcycles, as well as the different narrative and strategy behind Polaris’ unique model, the Slingshot. Gary describes how “visioneering” leads them to new innovations and helps shape their storytelling.

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