Marketing's Four Ps

Campaigns that don’t evolve beyond awareness are not likely to succeed. And, if you don’t measure the ongoing transformation of your target audience, your campaign will become increasingly irrelevant.

Four Steps to Successful Communication Campaigns

Being Wrong is Awesome: Four Steps to Getting More Value From Your Research

Do the people you serve really want what they need? If you provide a product or service you know they need, will they buy it? And, by the way, did you get gloves and socks for Christmas?

Has the pandemic killed focus groups? Far from it. Discover three reasons you may need one.

Find actionable insights in your market research data. Six steps to avoid pie chart purgatory.

Are you a retirement plan administrator that is beginning to see faces and hear voices? Those could be strong signs that you actually give a rip about your plan participants.

Retirement plan transitions are risky things, managed in part by legal compliance. But, confused participants pose another critical risk. Are you ready?

In this podcast, we explore customer satisfaction, hospital food, and the incredible power my childhood dog had over train whistles.