Summary

In this episode, Michelle discusses the importance of relationship marketing and its role in attracting and retaining customers. She compares relationship marketing to attraction marketing and highlights the benefits of combining both strategies. Michelle shares examples of relationship marketing, such as building communities and implementing loyalty programs. She also explores different approaches to attraction marketing beyond social media content creation. Michelle emphasizes the need to focus on what works for individual businesses and to analyze data to determine the most effective marketing strategy. She concludes by introducing her own approach to blending relationship marketing and attraction marketing through her email newsletter, The Sunday Morning Brew.

Takeaways

• Relationship marketing and attraction marketing are both important strategies for business success.
• Building strong relationships with customers can lead to increased loyalty and repeat business.
• Attraction marketing can go beyond social media content creation and include strategies like running masterclasses, collaborations, and sponsorships.
• Analyzing data and understanding what marketing strategies are working for your business is crucial.
• Blending relationship marketing and attraction marketing can create a powerful marketing strategy.

Links

Focused Visionary

Sunday Morning Brew

Lead Gen Bundle

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Chapters

00:00

Introduction and Setting the Stage for 2024

02:20

Relationship Marketing vs. Attraction Marketing

05:10

The Power of Relationship Marketing

07:00

Examples of Relationship Marketing

08:25

Examples of Attraction Marketing

12:45

Alternative Approaches to Attraction Marketing

16:00

Building Relationships and Loyalty

19:10

The Role of Content in Relationship Marketing

20:09

Analyzing Data and Finding the Right Marketing Strategy

23:32

Lead Magnets and Blending Relationship Marketing with Attraction Marketing

25:55

Conclusion and Call to Action