These days, it seems that marketing has lost its true meaning and purpose, which is to help other people by providing them solutions. Now, it has been clouded with so many bad connotations—from sleazy to uncomfortable. It is time to change that and move to relationship marketing by helping you market in a way that brings you joy. In this episode, Meaghan Lamm interviews the Joyful Marketing strategist, M. Shannon Hernandez, to talk about how women go about marketing that not only gets them their desired results but, first and foremost, makes them happy. They discuss what it looks like to enjoy marketing yourself, how to identify what brings you joy, and how to market yourself after a business pivot. Join Shannon and Meaghan in this conversation to get the answers as well as learn what holds women back from implementing a marketing strategy and how to overcome it.