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Have you ever noticed that many people prefer complex lives? They often opt for difficult solutions, even for very simple problems?

I am a no-nonsense coach and declare that all that complicated stuff really isn't necessary. I'll go as far as to say that making things complicated is typical of ego junkies who get bored easily. Are you one of these ego junkies? Calm the f *ck down and read on, you might learn something. Do you already believe in simplicity? Then you’ll gain new insights...

I have spoken to enough entrepreneurs and directors who have been in a vicious circle all their lives. I see that circle like a hamster wheel in which they have to keep running to keep it moving. They have good ideas, but they always think they need more information before they can implement them. A disadvantage of collecting more and more information is that they lose the overview, making things unnecessarily complex. They get stuck and don't apply anything they learn, read or hear and keep running because the wheel has to keep turning. 

Do you recognize this analogy in yourself? When you want to stop running on that wheel, you simply have to stop thinking that you need more information before you start. Just go and do it!

If you start to apply this way of working, you will immediately see the positive effects.

Complicated Thinking Is For Ego Junkies

There’s nothing fun about simple things. There’s no challenge in simple matters. Things that are simple are not easily changed.

Do you think the above? Then you are a complicated ego junkie. Overcomplicating things is actually fear dressed up. Here are some other examples of 'how complicated do you want it to be?':

You’d rather have ten complicated marketing funnels with a negative ROI that nobody understands than one successful marketing funnel that leads to new customers.

Complicated things feel good. They take more time and that makes it interesting for the ego. If something takes more time and money, it must be better.

Too bad, that's all bullsh*t!

Think of the most amazing ideas such as:

Home delivery

The simplest things or simplest designs are often the most powerful and that is because simplicity BRINGS FOCUS WITH IT.

Brain Power

Your brain has a limited capacity. That limited capacity is often wasted in the morning on social media, WhatsApp, listening to the news and worrying about incoming emails. We also call this digital dementia (you can read more about this in my book 'That's how you become a game-changer').

By doing complicated work you get through your brain capacity faster. This makes you give up quickly because your brain can no longer take any more. The result is that you start looking for distractions because that’s the easy way out. Scrolling on social media, completing useless simple mindless activities and oh well, let's clean up the mailbox too. Great for your ego but at the end of the day you feel empty but you haven't done anything that really makes an impact.

Complexity = distraction = fearful people. Opting for simple solutions ensures focus. Suppose you spend ten minutes today thinking about a great idea or solution to a specific problem. Concentrate on a simple solution.

Found a simple solution?

Then work with it for an hour every morning. Keep focusing on that one thing and do it until you complete it.

Done?

Check whether your simple idea or solution actually delivers results.

Not? Optimize the solution until it works.

Not worked? Then it is time to simply develop a new idea or a new solution.

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