Release Notes

Today we are excited to announce the topics that each of our eleven amazing speakers will be addressing on stage at Release Notes in October. We chose these speakers for Release Notes because of their background and experience in building successful software businesses, and we think that anyone in the business of Mac or iOS […]

Today we talk about our recent trip to 360|iDev where we both presented. We talk about some of our favorite talks that we witnessed, give overviews of our own talks, and share some of the lessons we learned during our time there. Conference We’re planning a conference! Release Notes will be held October 21-23, 2015 […]

Today we’re joined by John Saddington, who will be speaking at Release Notes this October. John is the creator of the app Desk, which helps its customers publish to their blogs. John speaks to us today about his background in entrepreneurship, getting along with competitors, the importance of marketing, and his experiment in advertising on […]

Got an idea for an app? When you look in the App Store, chances are you’ll find someone already beat you to it. But that doesn’t necessarily mean that you shouldn’t pursue your idea. Today we discuss under what circumstances it’s wise to take on established competition. What does it take to find success when […]

This week we continue our discussion with Chris Liscio about the lessons he’s learned in his ten years as an indie selling products like Capo and FuzzMeasure. We discuss pricing, the Mac App Store, selling to businesses, marketing, and more. Hear more of Chris’ thoughts about the software business on stage at the Release Notes […]

Chris Liscio is a long-time indie with award winning apps like Capo, Capo touch, and Fuzz Measure, and this October he’ll be joining us on stage at Release Notes. Today Chris joins us on the podcast to talk about his background as an indie, the niche he’s carved out in audio signal processing, and his […]

Today we follow up on last week’s discussion about trials in the App Store, before shifting gears to discuss marketing. What’s ethical? What’s tasteful? Does it matter? How far dare we push our marketing message before we actually start driving customers away? Conference We’re planning a conference! Release Notes will be held October 21-23, 2015 […]

Apple doesn’t make it easy to do free trials of App Store apps, and in at least some cases forbids them by policy. Today we look at free trials, how Joe’s team has implemented them in their new app, what others have done, and how we can stay on the good side of the App […]

A lot of indies work alone, but what happens when you have someone to help share the load? To explore the dynamics of partnerships, we’re joined today by Tim Cochrane and Gene Whitaker, Joe’s business partners in Bombing Brain Interactive. We talk about balancing personal and professional relationships, fairly dividing effort and reward, and managing […]

There’s been a lot of talk this week about the App Store and its role in the success (and failure) of indie app developers. Today we add our two cents to the conversation and share our view of today’s App Store. We reflect on how the App Store has changed the software business in Apple’s […]