Release Notes

Charles is preparing for another round of cold email marketing, so today we discuss some of the considerations that go into a cold email campaign. We talk about getting over the uncomfortable feeling that you’re bothering people with your advertising, strategies for targeting higher value customers, and the importance of developing trust when selling to […]

Today we catch up with Joe on what’s going on in his world. He gives us an update on the status of his 2021 goals, and shares a funny story (in hind sight) about his taxes that came to a conclusion. Mailing List Every month there are more great articles and content about the business […]

We are joined again today by Brady Cassidy, co-founder of Rewardful, a SaaS to help you run an affiliate program for your business. Last week we heard about Brady’s journey as an entrepreneur and learned about Rewardful. Today we take a more general look at affiliate marketing and learn some of the nuts and bolts […]

Today we are joined by Brady Cassidy, co-founder of Rewardful, a SaaS to help you run an affiliate program for your business. We talk to Brady about his experience bootstrapping Rewardful, how he got into that business, and how he and his partner are setting Rewardful apart from its competition. Mailing List Every month there […]

In this episode we continue talking about Charles’ plan for marketing RelaNet in 2021. Today we discuss Charles’ plan to start an affiliate program and focus on state-level organizations. We talk about affiliate rates, the affiliate software that Charles is using to manage the program, and all the supporting documentation and web pages that had […]

Improving his marketing is one of Charles’ main goals for 2021, and with the end of tax season quickly approaching, he finally has a little more focus about what he’s going to change. Today we talk about Charles’ marketing plans for 2021, and how he’s going to contact the members of a number of professional […]

Today we continue talking about the changes that Charles is making to RelaNet pricing tiers. In particular, today we discuss how to handle customers whose pricing would be different under the new pricing plans. Should these customers be grandfathered and allowed to keep their current pricing? Should they be forced to change plans, either immediately […]

Today Charles talks about his plan to change his pricing tiers for RelaNet. We talk about RelaNet’s current pricing tiers, the problems he’s found with this current pricing, the changes he has in mind, and how to best present information about these new pricing tiers. Mailing List Every month there are more great articles and […]

Today we continue our conversation with Dermot Daly, founder of Tapadoo, one of the premier iOS client services outfits in Dublin, Ireland. In this episode, we talk about how the pandemic has affected Tapadoo’s customer pipeline, changes he’s noticed in potential contracting clients over the years, the role of indie iOS development in today’s overall […]

Today we talk to Dermot Daly, founder of Tapadoo, one of the premier iOS client services outfits in Dublin, Ireland. We wanted to talk to Dermot today about how his past year has gone. Dermot shares how the pandemic has affected his business and employees, how Tapadoo has adjusted to going fully remote overnight, and […]