Released!

Sony never originally planned to enter the home console market, yet they ended up creating one of the best-selling gaming systems of all time, reshaping the industry in the process. How did they achieve this? What made the Sony PlayStation revolutionary? How did collaboration give them an edge over competitors? And what new challenges did Sony face along the way? All this and more in the very first episode of the podcast.

00:00 Hi there!

02:00 History of consoles

04:48 Deal with Nintendo

09:10 Developing own console

10:38 Partnership with third-party game studios

14:02 Bold and unusual advertising

15:01 Entering the market

17:08 Games on PlayStation

19:15 Nowadays

20:46 Conclusion

The episode used quotes from the interviews from YouTube channels: Big Bang Theory, PlayStation, Polygon.

Author: Rival Abdrakhmanov

Cover: Katya Pavlova

Jingle: Ildar Fattakhov