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RELENTLESS value delivery, CRINGE LinkedIn takes and why HUMAN AUTHENTICITY always wins - Episode 9
In this episode of WORK IN PROGRESS, Ian and Wes navigate the highs and lows of running productized agencies and building systems that never skip a beat. From dissecting LinkedIn's "gray mass of mediocrity" to unveiling Noco's refined 2025 service offerings, the conversation touches on authenticity, content strategy, and the delicate balance between grind culture and scaling sustainably.
This episode also covers:
- The fatigue of fragmented work and the power of weekly routines.
- Exploring parallels between B2B SaaS startups and productized agencies.
- How Noco is doubling down on value with three core service pillars: Build, Optimize, Amplify.
- LinkedIn rants and the future of digital authenticity in a post-AI world.
A must-listen for founders, agency leaders, and anyone obsessed with systemized growth and creative performance.
Chapters:
(0:00) Intro: Year-End Sprints & Business Updates
(2:30) Reflections on 2023: Challenges & Lessons Learned
(6:00) Content Systems: Building Consistency & Avoiding Writer’s Block
(9:30) The Power of Never Skipping a Beat
(12:00) Burnout & The Importance of Systems for Focus
(14:40) The Role of Creativity & Scheduling Time to Think
(17:00) ELI5’s Focus on Productivity Tools & AI Solutions
(20:30) Problem-Solving as the Key to New Opportunities
(23:50) Personal Branding: Finding Your Voice in a Crowded Space
(26:40) The Rise of Authentic Content in the AI Era
(30:10) Physical Events & The Future of Authentic Media
(35:00) Noco’s Value Delivery Framework & Service Offerings for 2025
(41:30) Building, Optimizing, Amplifying: Noco’s New Approach
(46:00) Scaling Productized Services for Creativity & Efficiency
(52:00) LinkedIn’s Flaws & The Need for Recruitment Disruption
(1:08:00) Closing Thoughts: LinkedIn Cringe & Holiday Wishes
The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day.
Wes Botman is founder and CEO at Eli5 (https://eli5.io), a software studio making complex ideas simple and accessible.
Ian Piepenbrock is CEO at Noco (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding.
Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRMjjgcXKSDDIboKrt?si=6990da66e09e4ef2
Follow us on X for more raw insights, thoughts, and a good dose of founder reality:
Wes: @wesbotman (https://x.com/wesbotman)
Ian: @lamswolprins (https://x.com/lamswolprins)
View all episodes
By Wes Botman, Ian PiepenbrockIn this episode of WORK IN PROGRESS, Ian and Wes navigate the highs and lows of running productized agencies and building systems that never skip a beat. From dissecting LinkedIn's "gray mass of mediocrity" to unveiling Noco's refined 2025 service offerings, the conversation touches on authenticity, content strategy, and the delicate balance between grind culture and scaling sustainably.
This episode also covers:
- The fatigue of fragmented work and the power of weekly routines.
- Exploring parallels between B2B SaaS startups and productized agencies.
- How Noco is doubling down on value with three core service pillars: Build, Optimize, Amplify.
- LinkedIn rants and the future of digital authenticity in a post-AI world.
A must-listen for founders, agency leaders, and anyone obsessed with systemized growth and creative performance.
Chapters:
(0:00) Intro: Year-End Sprints & Business Updates
(2:30) Reflections on 2023: Challenges & Lessons Learned
(6:00) Content Systems: Building Consistency & Avoiding Writer’s Block
(9:30) The Power of Never Skipping a Beat
(12:00) Burnout & The Importance of Systems for Focus
(14:40) The Role of Creativity & Scheduling Time to Think
(17:00) ELI5’s Focus on Productivity Tools & AI Solutions
(20:30) Problem-Solving as the Key to New Opportunities
(23:50) Personal Branding: Finding Your Voice in a Crowded Space
(26:40) The Rise of Authentic Content in the AI Era
(30:10) Physical Events & The Future of Authentic Media
(35:00) Noco’s Value Delivery Framework & Service Offerings for 2025
(41:30) Building, Optimizing, Amplifying: Noco’s New Approach
(46:00) Scaling Productized Services for Creativity & Efficiency
(52:00) LinkedIn’s Flaws & The Need for Recruitment Disruption
(1:08:00) Closing Thoughts: LinkedIn Cringe & Holiday Wishes
The WORK IN PROGRESS podcast hosted by Ian Piepenbrock and Wes Botman, two founders who are scaling and refining their businesses every day.
Wes Botman is founder and CEO at Eli5 (https://eli5.io), a software studio making complex ideas simple and accessible.
Ian Piepenbrock is CEO at Noco (https://noco.agency), an agency dedicated to helping B2B SaaS and tech companies grow through strategic web design and branding.
Watch/listen on Spotify: https://open.spotify.com/show/2cOqBRMjjgcXKSDDIboKrt?si=6990da66e09e4ef2
Follow us on X for more raw insights, thoughts, and a good dose of founder reality:
Wes: @wesbotman (https://x.com/wesbotman)
Ian: @lamswolprins (https://x.com/lamswolprins)