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1:22 Announcements

2:19 The four things you need to rank

Episode talking about types of penalties:

https://www.youtube.com/watch?v=ElGAxpB8q1A

4:28 Relevancy

Episode covering anchortext:

https://www.youtube.com/watch?v=kS-Fh3QXB8A

6:24 Authority

Episode on helpful or harmful inks

https://www.youtube.com/watch?v=E7_DM7fj4Yg

8:10 How the algorithm understands where to rank you