Vicki Adrian brings a daily dose of Inspiration
& Education for Remarkable Retailers and Savvy Entrepreneurs.
In Episode 122, Vicki continues her series on Theming Your Work
Days, also known as Block Scheduling your work.
In our business, our Monday, Tuesday and Wednesday are slower,
and business picks up Thursday, Friday & Saturday. This is why
in the “Theming Your Days” plan that I use, the first part of the
week is used for concentrated, detail work. Financials on Monday,
Email & Social Media Marketing on Tuesday & Connection –
Building professional relationships & education on Wednesday.
Things change later in the week! The last half of the week we are
busier with customers in the store, getting ready for weekend
events, sometimes we have an outside retail show on the weekend,
So here’s what our Fabulous Friday looks like: What is going on
for the weekend (we call the weekend Thursday, Friday &
Saturday) in our shop. Many times we have an event going on and
that really determines what our day looks like. If possible, I like
to be on the floor as much as I can be on Friday’s, but here is
what goes on behind the scenes in the office…
I love to give our weekly email (created this last Tuesday) a
second chance at success! We re-send this email to only the people
that DID NOT OPEN it earlier in the week, and we usually get an
additional 600 – 900 opens on that email. It takes 5-10 minutes to
do this and is well worth it! I have a little step-by-step tutorial
on exactly how to do this that I will be happy to email out to you.
Just email [email protected] with 2nd Chance in the
subject line and I will get it right out for you.
Maybe your earlier email just didn’t hit them at the right time
of the week…by sending out to only those that didn’t open earlier,
you’re not “over-emailing” to the clients that do open your weekly
emails! This has been a great method for us and we have
consistently done this for over a year now.
There is also catching up that will need to be done in the
office, a couple of quick Facebook posts to keep it “real”
(remember that most of our Facebook posts were done back on Tuesday
for the week), and just making sure that any essential emails are
answered, schedules are done, etc.
Whatever business you are in, I would encourage you to give
“Theming” a try! Our goal is to encourage retailers and
entrepreneurs to have a successful business and a somewhat well
We’ve got a couple of helpful FREE resources for you today!
Would you take a minute after this Periscope ends and stop by
RemarkableRetailer.com? On the right side of the page, you’ll see
my picture…click the button to sign up for our email list and
you’ll get a link to our Remarkable Retailer Resource book right
away. I think you’ll find some great information there!
Also, if you’re interested in the Step by Step Tutorial on
giving your weekly emails a second chance at success, just email
[email protected] with “2nd Chance” in the subject line,
and I will get it right out for you!
Thank you for joining me today!
RemarkableRetailer.com
