Remarkable Retailer | The Show for Savvy Shopkeepers

Vicki Adrian brings a daily dose of Inspiration & Education for Remarkable Retailers and Savvy Entrepreneurs. In Episode 122, Vicki continues her series on Theming Your Work Days, also known as Block Scheduling your work.

In our business, our Monday, Tuesday and Wednesday are slower, and business picks up Thursday, Friday & Saturday. This is why in the "Theming Your Days" plan that I use, the first part of the week is used for concentrated, detail work. Financials on Monday, Email & Social Media Marketing on Tuesday & Connection – Building professional relationships & education on Wednesday. Things change later in the week! The last half of the week we are busier with customers in the store, getting ready for weekend events, sometimes we have an outside retail show on the weekend, etc.

So here's what our Fabulous Friday looks like: What is going on for the weekend (we call the weekend Thursday, Friday & Saturday) in our shop. Many times we have an event going on and that really determines what our day looks like. If possible, I like to be on the floor as much as I can be on Friday's, but here is what goes on behind the scenes in the office…

I love to give our weekly email (created this last Tuesday) a second chance at success! We re-send this email to only the people that DID NOT OPEN it earlier in the week, and we usually get an additional 600 – 900 opens on that email. It takes 5-10 minutes to do this and is well worth it! I have a little step-by-step tutorial on exactly how to do this that I will be happy to email out to you. Just email [email protected] with 2nd Chance in the subject line and I will get it right out for you.

Maybe your earlier email just didn't hit them at the right time of the week…by sending out to only those that didn't open earlier, you're not "over-emailing" to the clients that do open your weekly emails! This has been a great method for us and we have consistently done this for over a year now.

There is also catching up that will need to be done in the office, a couple of quick Facebook posts to keep it "real" (remember that most of our Facebook posts were done back on Tuesday for the week), and just making sure that any essential emails are answered, schedules are done, etc.

Whatever business you are in, I would encourage you to give "Theming" a try! Our goal is to encourage retailers and entrepreneurs to have a successful business and a somewhat well balanced life.

We've got a couple of helpful FREE resources for you today! Would you take a minute after this Periscope ends and stop by RemarkableRetailer.com? On the right side of the page, you'll see my picture…click the button to sign up for our email list and you'll get a link to our Remarkable Retailer Resource book right away. I think you'll find some great information there!

Also, if you're interested in the Step by Step Tutorial on giving your weekly emails a second chance at success, just email [email protected] with "2nd Chance" in the subject line, and I will get it right out for you!

Thank you for joining me today!

Vicki Adrian RemarkableRetailer.com [email protected]

Interview with Genia Vineyard, owner of Simply Creative in Wheatland, Wyoming.  Genia is one of those Never, never, never-give-up Retailers who has steadily built her business in a very small town, and she is a great example of an entrepreneur that perseveres through adversity, reaches out to others for inspiration and help when needed, and has a huge heart for giving back to her community, her colleagues and her family.

Favorite Quote: Success is not measured in how much money we make, but by how we inspire others.

Vicki Adrian interviews one of the most "Remarkable Retailers" in the country... Terri King, a very smart and savvy business woman from My Secret Garden in Bay City, Michigan.  Learn some tips and tactics from this very creative lady that you can use in your own business.

Today's episode features an interview with long time friend and exceptional entrepreneur, Molly Wilson owns Molly & Drew: The Beer Bread Company.  Molly was an outstanding retailer with a great store in Iowa, but when her family needed to make a decision to move out of state, she sold her beloved business, packed up the family and headed south to Florida.  Never one to stand still for even a minute, she purchased an existing gourmet business from a friend and has taken that business to a whole new level. 

I think you will LOVE this interview!  Be sure to stay till the end where we'll have a special offer from Molly and some great tips for the upcoming Atlanta Market.

Vicki Adrian Remarkable Retailer www.remarkableretailer.com

I am on the same journey and quest to become a Remarkable Retailer that you are on…and have tried many different approaches to product selection over the years, but one decision that we made many years ago has continued to pay off in a variety of ways. To be a Remarkable Retailer or an Exceptional Entrepreneur, you must step outside of your comfort zone and do something that other businesses are NOT doing!

My friend and co-worker, Sandy Brooks gave me a new book titled “Crazy is a Compliment: The Power of Zigging when everyone else Zags” by Linda Rottenberg, and although I have only had the opportunity to read the beginning chapters, I do feel that it describes “Remarkable Retailers & Exceptional Entrepreneurs” very well! I’ll put the information about this book in the show notes for you.

That one decision I talked about earlier was the decision to commit to a Gourmet Foods/Kitchenware Department in our store, and stop dabbling in foods and take our selection and our service to a new level. 

Today we’re going to talk about 5 Great Reasons to Go Gourmet!!!

It doesn't matter if you're a brand new entrepreneur, if you have been a business owner for many years, or are just dreaming of opening your own enterprise! It's time to travel the road from Ordinary to Remarkable! This podcast will focus on taking your business to the next level through Relationship Marketing, and tell the story of "Remarkable" retailers and entrepreneurs from across the country. We will offer inspiration, encouragement and resources along with the tools to get it done.

www.RemarkableRetailer.com