Coming tomorrow is the epic show with Andy Cunningham.

Have a listen to her history in Silicon Valley and how she got to do what she does today. The full show explores her journey and then takes me on a marketing adventure. Applying decades at the bleeding edge of technology marketing, Andy has developed an incredibly powerful message architecture framework. She takes me through a very quick version to demonstrate the process. 

I've found this incredibly helpful in my recent efforts to rebrand and reposition my messaging to have more focused appeal to a narrower ICP. Watch this space ...

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