In this episode:

Nothing against your cousin, but how often have you seen things created because the person who holds the budget likes the idea or thinks their cousin would? A groundbreaking solution won’t win if it doesn't win with your customer. It won’t drive business, and it’s honestly where a lot of innovation fails.

I talk about and cover how to:

Step into the shoes of those that you are creating for.

Bring others on the journey so you can all intuitively make solutions your customer cares about

If you love this and want to know more go to: https://www.hihellosura.com/unleashyourcreativity