Make Your Research Matter

Removing bias in research with Haley Barger - e-commerce PM

Listen Later

On today’s episode, I have Haley Barger a product manager in the e-commerce space, to discuss her perspectives on research as a PM, how to reduce the chances of biased research, and practical tips for how to make your research resonate and matter more to internal stakeholders.


We also discussed topics inlcuding:

  • Asking broad, open-ended questions about user behavior/journey yields richer qualitative insights than narrow feature-specific questions
  • Packaging and communicating negative research findings requires empathy, poise, and a solutions-oriented mindset
  • Use visuals like video clips to make research insights more tangible and human when communicating to leadership
  • Always ask "why" - understand the core motivations behind customer needs/frustrations
  • Maintain a sense of curiosity and fun in the research process


    • If you're looking to take your research game to the next level, try out ResearchRepo to help better organize your research and connect your research directly to business goals.

    ...more
    View all episodesView all episodes
    Download on the App Store
    Make Your Research MatterBy John Fontenot