On today’s episode, I have Haley Barger a product manager in the e-commerce space, to discuss her perspectives on research as a PM, how to reduce the chances of biased research, and practical tips for how to make your research resonate and matter more to internal stakeholders.
We also discussed topics inlcuding:
Asking broad, open-ended questions about user behavior/journey yields richer qualitative insights than narrow feature-specific questions
Packaging and communicating negative research findings requires empathy, poise, and a solutions-oriented mindset
Use visuals like video clips to make research insights more tangible and human when communicating to leadership
Always ask "why" - understand the core motivations behind customer needs/frustrations
Maintain a sense of curiosity and fun in the research processIf you're looking to take your research game to the next level, try out ResearchRepo to help better organize your research and connect your research directly to business goals.