The intersection of bro-marketing tactics and The Greatest Showman can help inform online businesses with marketing decisions, overcoming Imposter Syndrome, and leaving behind bad decisions in the past.

TOPICS DISCUSSED IN THIS EPISODE:

* We start off the discussion by talking about Bernie memes and how on-brand they are

* How the trifecta of a Clubhouse discussion, The Greatest Showman movie, and a job listing made me realize how rampant “bro-marketing” can be even in the businesses of those I know

* The advent of showmanship in online marketing

* Some of the hallmarks of bro-marketing: spray and pray advertising, paying VAs $5/hr to complete business tasks, paying obscene amounts of money just to get “access” to leaders, marginalizing women and persons of color

* Toxic positivity in the online business world

* A personal story of how I was working for someone using some of these bro-marketing tactics

* Why the “authentic, automated marketing” message is so needed today

QUOTABLES:

“It’s no wonder Imposter Syndrome is a thing now when we praise those who push making money just to make more.” – @britneygardnerClick To Tweet

“The future of funnels is female–because we’re leaving behind swarmy bro-marketing tactics.” – @britneygardnerClick To Tweet

“Bro-marketing is built on lies. It’s built on a lack of ethics. They’re hoping you’re blinded by the lights.” – @britneygardnerClick To Tweet

“How can we elevate the conversation around online marketing?” – @britneygardnerClick To Tweet

Authentic marketing is building a relationship with your audience, with your clients. Automating that is only possible if you have the authentic relationship to start with.Click To Tweet

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