Today on the podcast, I’m excited to dive into the topic of removing your ego from your marketing.

Topics discussed in this episode:

* Two concepts that you need to internalize in order to remove your ego from your marketing

* How to troubleshoot when your launch is quiet

* The 1% better concept

* Using marketing and content dashboard to get data-driven marketing to aid in content creation

* The most common challenges of data-driven marketing

* Tips on how to do complete market research

* How to use smart data to deliver a higher marketing ROI

Quotables:

The only person whose opinion matters is your best client’s.

Britney Gardner

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How do you remove your ego from your marketing? You turn to the data. When you depend on the data, you have the best chance of making market-driven decisions.

Britney Gardner

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Just because you love a piece of content doesn’t mean it’s going to work. If you’re not measuring data, you’ll never know if it’s really working for you.

Britney Gardner

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Stop looking for approval from the wrong people — your business wasn’t built to make your mom happier.

Britney Gardner

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Marginal gains aggregated over time can be huge… but we need to know where we’re starting and where we’re going first.

Britney Gardner

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Resources Mentioned

* Content Lab

* Schedule a call about the Visibility Accelerator Intensive

To Market Your Business Online:

Navigating how to market your service business online–especially when you’re moving from 1:1 services to a 1:many model–doesn’t have to be hard even when you have a lot of moving parts.

You just have to know where you’re going. The