Writer’s block is real, and it can keep you from finishing the first sentence. What if you surrounded yourself with other writers and just wrote without expectations?

Today, I sat down with Rennie Saunders—founder of Shut Up & Write!—to find out how he unlocks his innermost creativity. Rennie dreamed of writing a novel, but he often found himself struggling without structure. Determined to find a better way, he invited others to a silent, expectation-free writing session. And 100,000 members later, his accountability formula works.

Here’s how Rennie unleashed his creativity while creating an accountability community of 100,000 writers (and growing).

Interested in joining or hosting a Shut Up & Write! Event? Visit shutupwrite.com.