Bradley S. Klein, Ph.D., talks with golf industry analyst J.J. Keegan. Keegan, who has authored several books, including "The Winning Playbook for Golf Courses" in 2020, is one of the golf industry's leading consultants. He and Brad discuss the business of golf as it relates to golf course superintendents, the role of superintendents in driving the business model and what every greenkeeper needs to know about the economics of today's golf industry.