In this episode, Ben Bradshaw, Executive Vice President of North American Sales at Genie, shares insights from his 23-year journey from yard worker to executive leadership.

He explains why the days of casual drop-ins are over and how intentional, value-driven sales can set rental companies apart. You’ll learn:

• How to build long-term, trust-based customer partnerships

• Why deep knowledge of your customer’s business is your biggest sales advantage

• Strategies for independents to compete against national firms

• The power of focusing on a specific market niche

• Career advice to bloom where you’re planted and excel in your current role

Hear stories, lessons, and practical strategies to strengthen customer relationships and grow in today’s competitive rental market.