Scott Cannon, CEO of BigRentz, shares why AI is overhyped in the short term but massively underhyped for the long term. We discuss why most AI projects fail, why integrations and APIs create more value today, and how data will reshape the rental industry over the next decade.

Leonard St. Germain spent 47 years in the equipment rental industry, helping scale H&E from five locations to over 100 and later doubling the size of Bottom Line Equipment.

In this episode, Leonard shares hard-earned lessons on leadership, building the right teams, navigating major inflection points like COVID, and why long-term success in rental still comes down to fundamentals like vision, execution, and work ethic.

Rental software has always been built to record what already happened.

In this episode, Kyle sits down with Evan Read, Head of Product at Quinn, Quipli’s AI agent platform for equipment rental, to explain why the next shift in rental technology isn’t better dashboards or chatbots, but software that actually takes action.

They break down the difference between systems of record and systems of action, how Quinn’s AI agents already book rentals, capture missed opportunities, flag churn risk, and generate new leads, and why early adoption matters for independent rental companies competing with nationals.

This is a clear look at where rental technology is headed next.

Learn more about Quinn here: https://getquinn.ai/

Rental penetration in waste and recycling is still just 3%, creating a massive opportunity for growth.

In this episode, Zach Martin, CEO of Big Truck Rental, shares how his team educates the market, uses data and technology to build trust, and scales a specialty rental business in a traditionally ownership-driven industry. We also discuss why culture and people-first leadership are central to BTR’s long-term success.

In this episode, Jeff Janczak, President of Incus5, explains why fragmented systems, siloed telematics, and “more tools” often create more problems instead of clarity. Jeff shares how a device-agnostic, less-is-more approach to data helps rental companies improve customer retention, reduce costs, and prepare for a future where AI plays a much bigger operational role.

The conversation covers why simplifying tech stacks matters, how AI is already being used in rental workflows, and where the real value is shifting as telematics hardware becomes commoditized.

Growth in rental doesn’t come from flashy tactics. It comes from doing the basics well, consistently.In this episode, Don Hundley, founder and CEO of Iron Pulse, shares how rental companies should approach revenue growth in 2026. He breaks down why operational readiness has to come before marketing, what “blocking and tackling” really looks like, and how fundamentals like customer data, SEO, trade associations, and internal alignment drive sustainable growth.A practical roadmap for rental companies looking to grow the right way this year.

There are no shortcuts in building technology for the equipment industry.

In this episode, Charles Anderson, founder and CEO of Arrow, shares why persistence matters more than luck, how growing up as the youngest of 17 shaped his obsession with access to capital, and why he’s focused on making equipment transactions as simple as buying a book. He breaks down how data-driven pricing, integrated point-of-sale tools, and AI are changing the way dealers buy, sell, and manage heavy equipment.

Dot's Rentals has been family owned and women-led for 37 years. In this episode, Claire Torrans, Director of Operations, shares how her grandmother built the business from $500, why customer service is still their strongest advantage, and how Claire is modernizing operations with new tech while preparing to open their second location.

When Mike Rhima immigrated to the U.S. at 21, he didn’t speak English and hardly had any savings. Today, he runs EZ Equipment Rental in Dallas, built through customer obsession and steady growth.

In this episode of The Rental Roundtable, Mike shares how the ARA and TRA helped him enter the industry, the digital marketing strategy that drives his utilization, and the hands-on leadership style that keeps customers coming back.

In this episode of The Rental Roundtable, Dino Caparco, president of Taylor Rental in Rhode Island, shares how he transformed a struggling rental business through better equipment, stronger processes, and a team built on work ethic. He breaks down the steps behind his turnaround, what he would do again, and how he’s planning for future expansion.