Scaling from one location to many is where a lot of independent rental companies get into trouble. In this episode, three multi-location operators, Grant Christopher of Christopher Equipment, Josh Nickell of Northside Tool Rental, and Kayle Turpin of Robertson Rent-All, share what it actually takes to grow without breaking your operations, your team, or your culture.

Brett Baker built States Rentals into one of the fastest-growing independent rental companies in the country by out-maintaining and out-thinking competitors ten times his size. In this episode, he breaks down the maintenance strategies, branding tactics, and cash flow discipline behind that growth, along with a candid look at why the rental market is at an inflection point and what independents need to do to survive it.

Damage waivers are one of the most misunderstood tools in equipment rental.

In this episode, Ted Wagner, COO of Specialty Equipment Insurance Services, breaks down the two pillars of risk management — risk control and risk financing — and what rental companies should actually be doing with each.

Note: Ted Wagner is COO of Specialty Equipment Insurance Services. We incorrectly referred to him as President in the episode.

Most equipment rental companies are optimizing for traffic and keyword rankings — neither of which pays the bills.

In this episode, Catherine Michel, VP of Content at JCT Growth, shares how to build a local SEO strategy around revenue, not vanity metrics. She covers why your equipment pages are your most important revenue pages, why operational reality has to drive your marketing strategy, and how AI is reshaping what it takes to show up when a customer needs you most.

Most rental companies compete on equipment. The ones pulling ahead are competing on something harder to copy.

In this episode, Kyle sits down with Elliott Vigil, one of the most respected sales coaches in the construction equipment industry, to break down why trust is the only competitive advantage that truly compounds, how to apply the Pareto principle to your customer base, and why Elliott believes AI is still under hyped in rental.

Most rental companies collect data. Very few know what to do with it.

In this episode of The Rental Roundtable, Anthony Durante shares lessons from more than 30 years in the equipment rental industry, from building and selling a multi-location rental company to launching The Owl, a data platform designed to turn insights into action.

We discuss why safety metrics like TRIR reveal more than revenue ever will, how technology created early competitive advantages, and what the future of data and AI looks like in rental.

Revenue is growing across the rental industry, but that doesn’t always mean businesses are getting healthier.

In this episode of The Rental Roundtable, Rebecca Warnick, CEO of the Warnick Group, breaks down the financial patterns she’s seeing across rental companies, including why some businesses are “busier but broke,” “bigger but weaker,” and “growing but gasping.” She also shares key tax updates and the metrics every rental operator should be tracking to ensure profitable, sustainable growth.

Fleet and financials still matter in rental acquisitions, but they are no longer the first thing buyers evaluate.

In this episode of The Rental Roundtable, Joe Kondrup and Josh Mosko of Catalyst Strategic Advisors share how the equipment rental M&A market has evolved and what buyers actually look for today.

From the rise of private equity to the growing importance of specialty rentals, leadership teams, and safety culture, this conversation offers a clear view into how deals get done and how owners should think about preparing their businesses for a future sale.

Dan Crowley, CEO of the Peer Executive Groups, shares a practical rental playbook for 2026 recorded live at Rental Roundtable Live, Quipli’s first-ever user conference.

He explains how rental companies can forecast growth by tracking their rate of change in sales (1/12, 3/12, 12/12) and using economic indicators like the Dodge Momentum Index.

If you want a clearer picture of where the rental market is headed and how to prepare for the next 24 months of growth, this episode breaks down the strategy.

Quipli just released the 2026 State of Rental Report, and in this episode of The Rental Roundtable we break down what it means for equipment rental businesses going into 2026.

Growth is still present in rental, but it’s slower, tighter, and more dependent on execution than ever before. Drawing on insights from more than 50 podcast interviews, a survey of independent operators, and anonymized platform data, we explore how industry leaders are responding to this new operating reality.