Most rental companies try to serve everyone, but the smartest ones focus on the few who matter most.

In this episode, Nick Mavrick, CEO of BiltData.ai, shares how independents can use focus, data, and personalized service to outsmart national chains and build stronger, more profitable rental businesses. He explains why just 3% of customers can drive over 60% of your business, and how identifying and serving those top accounts can transform your growth strategy.