This podcast had me thirsty for vitamins! Renwick Watts, General Manager of VitHit and I shake the sugar on how the demand for sugary beverages are on the decline as the demand for hydrating functional beverages is on the rise.

Vithit is now ranking in the top 5 functional beverage category globally. VITHIT drinks is a healthy beverage company who produces low calorie, low sugar drinks. Each VITHIT drink contains less than 35 calories per bottle and just 6 grams of sugar. VITHIT is sold in over 15 countries worldwide and is the market leader in many.

 

Renwick and I sip the lean and green on how the FMCG industry is moving to a more functional beverage model and how consumers are demanding innovative healthier alternatives to the original sugar laden “soft drinks”. We chat all things professional sport and it’s correlation to VITHIT with its founder, Gary Lavin an ex Irish Rugby star. We also discuss his journey from growing The Red Bull brand in Australia from grass roots to helping the brand CAPI become a household brand in mineral water which he once sold from the back of his car! Renwick’s biggest win so far has been having VitHIt stocked in Woolworths and the rise of the brand globally.

 

We also hit on Logistical nightmares that could occur within FMCG and what happens when demand outstrips supply! So much information packed into 30 minutes, if you are part of the FMCG industry this is a great podcast to tune into!

 

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