Our podcast is taking a break from new episodes over the summer, so we’re taking the opportunity to repeat some of our favourite episodes from earlier in the year.

This week, in the last of our reruns before we come back with new content next week, we look back at that time we tried some reverse psychology with Emma Bridge from the University of Bradford.

We talked about where the idea for their Don’t go to Bradford campaign came from, why it paid to be bold and brave and find out how awkward it was to have your first conversation with your council’s new CEO be to say that you’re about to tell everyone not to come to your city.

For full show notes for this episode visit http://thenative.com/130

The Native Podcast is the audio baby of The Native - a hub of inspiring resources for education and youth marketers - and is hosted and produced by our editor-in-chief, Dave Musson. Please subscribe to the show wherever you get your podcasts, leave us a rating or review and tell a friend who might be interested in listening too.

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Our music is by Broke For Free and is used under Creative Commons and The Native is part of Natives Group - the World’s Student Marketing Group.